Should we break up Google DeepMind?

Regulators should review the 2014 DeepMind acquisition. When Google bought DeepMind in 2014, no regulator, not the FTC, not the EC's DG COMP, nor the CMA, scrutinized the impact. Why? AI startups have high value but low revenues. And so they avoid regulation (and tax, see below). Buying start-ups with low revenues flies under the thresholds of EU merger regulation^[1] or the CMA's 'turnover test' (despite it being a 'relevant enterprise' under the National Security and Investment Act). In 2020, the FTC ordered Big Tech to provide info on M&A from 2010-2019 that it didn't report (UK regulators should urgently do so as well given that their retrospective powers might only be 10 years).^[2]

Regulators should also review the 2023 Google-DeepMind internal merger. DeepMind and Google Brain are key players in AI. In 2023, they merged into Google DeepMind. This compromises independence, reduces competition for AI talent and resources, and limits alternatives for collaboration partners.

Though they are both part of Google, regulators can scrutinize this, regardless of corporate structure. For instance, UK regulators have intervened in M&A of enterprises already under common ownership—especially in Tech (cf UK regulators ordered FB to sell GIPHY​).

And so, regulators should consider breaking up Google Deepmind as per recent proposals:

1. A new paper 'Unscrambling the eggs: breaking up consummated mergers and dominant firms' by economists at Imperial cites Google DeepMind as a firm that could be unmerged. ^[3] 
2. A new Brookings paper also argues that if other means to ensure fair markets fail, then as a last resort, foundation model firms may need to be broken up on the basis of functions, akin to how we broke up AT&T.^[4]
3. Relatedly, some top economists agree that we should designate Google Search as 'platform utilities' and break it apart from any participant on that platform, most agree that we should explore this further to weigh costs and benefits.^[5]
4. Indeed, the EU accuses Google of abusing dominance in ad tech and may force it to sell parts of its firm.^[6] 
5. Kustomer, a firm of a similar size to DeepMind bought by Facebook, recently spun out again and shows this is possible.
6. Finally, DeepMind itself has in the past tried to break away from Google.^[7] 

Since DeepMind's AI improves all Google products, regulators should work cross-departmentally to scrutinize both mergers above on the following grounds:

1. Market dominance: Google dominates the field of AI, surpassing all universities in terms of high-quality publications: Source: MacroPolo
2. Tax avoidance: Despite billions in UK profits yearly, Google is only taxed $60M.^[8] DeepMind's is only taxed ~$1M per year on average. ^[9],^[10] We should tax them more fairly. DeepMind's recent revenue jump is due to creative accounting, as it doesn't have many revenue streams, but almost all are based on how much Google arbitrarily pays for internal services. Indeed, Google just waived $1.5B in DeepMind's 'startup debt' ^[11],^[12] despite DeepMind's CEO boasting that they have a unique opportunity as part of Google and its dozens of billion user products by immediately shipping their advances into^[13] and saving Google hundreds of millions in energy costs.^[14] About 85% of the innovations causing the recent AI boom came from Google DeepMind.^[15] DeepMind also holds 560 patents,^[16] and this IP is very hard to value and tax. Such a bad precedent might cause either more tax avoidance by OpenAI, Microsoft AI, Anthropic, Palantir, and A16z setting up UK offices, or it will give Google an unfair edge over these smaller firms).
3. Public interest concerns: DeepMind's AI improves YouTube's algorithm and thus DeepMind indirectly polarizes voters.^[17] Regulators should investigate plurality concerns.
4. Consumer harm: Google has violated data privacy commitments and consumer protection laws in the past. Regulators have investigated Google for tracking users and perhaps breaching EU law,^[18] [19] and misleading users about location data collection.^[20] DeepMind, too, got NHS data from 1.6M patients,^[21] conditional on strictly controlled access and not connecting it to Google services.^[22] But then DeepMind violated the agreement by putting mammograms on the cloud.
5. National security grounds: since Google is a key US defense contractor, the UK could break up DeepMind under the new UK National Security and Investment Act^[23] (though the initial acquisition might not qualify as the act only applies retrospectively since 2020).^[24] Regulators have also stopped Nvidia from buying the chip manufacturer Arm on national security grounds since the chip industry is critical for international security: the chip export ban on China is 'the most aggressive US foreign policy of the last 20 years'^[25]. Regulators must work with other departments (e.g. defense) to investigate international security implications of Arm's future IPO (e.g. foreign ownership etc.).

A Google DeepMind merger probe would raise questions about its future in and with the UK. DeepMind contributes 80% to the UK's 8% of citations in top AI papers.^[26] 

How far should AI firms be integrated into the state, or even nationalized, as a matter of industrial or security policy, as it works on ever more sensitive and powerful AI?

The West competes with China for AI supremacy, which may translate to military dominance. Google DeepMind is a key contributor to AI research, which also benefits science (cf. Alphafold). Would breaking up Google help or hurt these AI efforts?

Smith^[27] considers relevant historical cases:

1. Bell Labs, the corporate lab responsible for many major mid-20th-century innovations (e.g. radio astronomy, transistors, lasers, solar cells, information theory, Unix, C++, etc. led to ten Nobels). This was funded by Bell's telecom monopoly profits. But after the US broke up Bell, Bell Labs died, which led to a decline in innovations from the labs, which had been freely licensed at low prices due to a deal with the government. And so, US telecom innovation fell behind China's state-supported giant Huawei. Similarly, breaking up Google might lead to cheaper ads, at the expense of US leadership in the key technology of our day.
2. Intel's dominance in the chips market led to complacency and neglect of emerging markets in low-power chips, foundry manufacturing, and GPUs for AI. And so, Intel's position has declined, and it relies on firms vulnerable to geopolitics (e.g. TSMC). Google might sink into a similar inertia: its profits come mostly from ads, unlike competitors like Amazon and Microsoft who have diversified into cloud computing etc. Google needs to focus on AI efforts more aggressively, which has so far been academic, while Microsoft aggressively develops its partner OpenAI. If we break off Google's ad business, we might incentivize it to invest more in other business models, and that includes prioritizing AI R&D.
3. Microsoft. After threatening to break up Microsoft, the US eventually settled by limiting the firm's profits from its operating system monopoly. Despite initial struggles in search etc, Microsoft later recovered by investing in R&D, and became a key player in cloud computing, and helped develop OpenAI. Thus, breaking up Google may be worse for addressing anti-competition practices in ads, or AI, than simply ordering Google to cease these practices or cap its profits from its monopoly. This would improve the ad market while allowing Google to continue operating and developing new tech.

1. ^{^}

    Platform Regulation in Europe – Per Se Rules to the Rescue? 

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    The UK Digital Markets, Competition and Consumer Bill – a major shake up of the UK's competition regime 

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    Unscrambling the eggs: breaking up consummated mergers and dominant firms

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 Market concentration implications of foundation models 

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 Breaking Up Large Tech Companies–Clark Center Forum

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 Commission sends Statement of Objections to Google

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 Inside DeepMind's Secret Plot to Break Away From Google 

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 Government sets out plans for how tech regulator will tackle dominance of major firms

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 DeepMind TECH LTD

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 Google's DeepMind A.I. lab turns a profit for the first time ever 

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 Google Waives $1.5B in DeepMind Startup Debt.

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 Generally, 15% of profits shifted comes from interest, and debt-shifting is second-order relative to transfer pricing and the strategic location of intangibles Capital structure and international debt shifting

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 Interview with DeepMind CEO

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 Google Cuts Its Giant Electricity Bill With DeepMind-Powered AI–Bloomberg

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 Google DeepMind CEO Demis Hassabis Says Its Next Algorithm Will Eclipse ChatGPT

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 List of DeepMind patents 

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 The role of  (social) media in political polarization: a systematic review 

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 Inside DeepMind's Secret Plot to Break Away From Google 

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 Google faces GDPR complaint over ‘deceptive’ location tracking

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 Google allegedly misled consumers on collection and use of location data

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 Data rentiership and the policy implications of turning personal digital data into a private asset 

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 Response to DeepMind

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 Pentagon splits $9B cloud contract among Google, Amazon, Oracle and Microsoft 

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 One year in: The National Security and Investment Act 2021 - TLT LLP 

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 GPTs and the Rise and Fall of Great Powers 

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 S&T - Is the UK a world leader in science? 

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 Would breaking up Google really do any good? 

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