Videos like this one by Kurzgesagt show that it is not wholly impossible to present x-risks to a more general social media audience. It seems to me that content like this paired with a concrete call to action like contacting your representative or donating to some org could be very high impact.
There are also quite a few influencers with tech-savvy audiences and who already dislike AI. Recruting them to help with AI x-risk seems potentially very valuable.
Note that, although I've focused on AI x-risk, I think this is more generally applicable. If we want to convince people that x-risks are a problem, I think social media is probably the fastest and cheapest way to do that.
Some people are promoting social media awareness of x-risks, for example that Kurzgesagt video, which was funded by Open Philanthropy[1]. There's also Doom Debates, Robert Miles's YouTube channel, and some others. There are some media projects on Manifund too, for example this one.
If your question is, why aren't people doing more of that sort of thing? Then yeah, that's a good question. If I was the AI Safety Funding Czar, I would be allocating a bigger budget to media projects (both social media and traditional media).
There are two arguments against giving marginal funding to media projects that I actually believe:
There are other arguments that I don't believe, although I expect some people have arguments that have never even occurred to me. The main arguments I can think of that I don't find persuasive are
I don't know for sure that that specific video was part of the Open Philanthropy grant, but I'm guessing it was based on its content. ↩︎