I’m a generalist and open sourcerer that does a bit of everything, but perhaps nothing particularly well. I'm also the Co-Director of Kairos, an AI safety fieldbuilding org.
I was previously the AI Safety Group Support Lead at CEA and a Software Engineer in the Worldview Investigations Team at Rethink Priorities.
SB 1047 is a critical piece of legislation for AI safety, but there haven’t been great ways of getting up to speed, especially since the bill has been amended several times. Since the bill's now finalized, better resources exist to catch up. Here's a few:
If you are working in AI safety or AI policy, I think understanding this bill is pretty important. Hopefully this helps.
I agree that it's important to consider both needs and interests. Ultimately, a branding strategy should be embedded in a larger theory of change and strategy for your group, and that should determine which audiences you reach out to.
Regarding the latter, I agree that an interest in, say, hacker culture, does not adequately describe all people interested in CS. It might actually leave out a bunch of people that you should care about joining our group. At the same time, branding is all about tradeoffs, and you have to pick which things you cater to. Spread too thin, and you risk making the content too unappealing.
It's hard to give empirical data on this because I don't think we have a good track record of actually collecting it. I would be curious about groups trying things like A/B tests to refine their strategies.
So yeah, most of this is backed by a mix of anecdotes from organizers, marketing know-how, and some of what I learned running my old AI Safety Initiative. This is why I want to emphasize that most of this is to be taken as provisional rather than the final word on the matter.
There's a lot in this post that I strongly relate to. I also recently left CEA, although after having worked for a much smaller period of time: only 6 months. To give some perspective on how much I agree with Lizka, I'll quote from the farewell letter I wrote to the team:
So I want to second Lizka's thoughts: I feel very honored to have worked with them.