Vincent van der Holst

1028 karmaJoined Working (6-15 years)Amsterdam, Netherlands



Founder of BOAS, a fast vintage fashion platform that donates 90% of profits to the most effective charities that save lives. 

Our vision is to move as many of the world's trillions in profits to effective organisations through Profit for Good businesses (where charities receive most profits instead of shareholders). 

BOAS' mission is save jeans and lives. Peter Singer is an investor in our business. 

We're fundraising, so if you can help, send me an email at vin at boas . co

We're almost always looking for interns, so if you're interested please reach out. 

Thanks, Vin

How I can help others

Entrepreneurship, profit for good, economics, (paid) marketing and recruitment and hiring. I can also give feedback on startup pitches and ideas. 


Sorry I missed that point: a 20 minute video might indeed be significantly higher CPV and because it's not an ad might be favoured higher on that point too. 

All in all it's hard to say. I suppose GD will have some numbers on increased traffic and increased donations versus baseline, but this will be quite hard to measure correctly even with tracking in place. 

I'm not going to do this because of time constraints, but if you really want to know you can run google ads on youtube on just Beast Philantropy videos and get a CPV and you'd know the worth of that video according to advertisers (who probably have a similar target audience to beast philanthropy watchers). Question is if givedirectly's TA is the Beast Philanthropy TA. My best guess is that it's not because most donors are older, going to spend less time watching youtube videos and would watch other content than this, so you'd have to discount the CPV with whatever you think is best. If I would do it I would probably discount it with 50-75% and value this at 1-2 cents per view for givedirectly, so 200-400K worth for givedirectly. 

I just want to note that the vast majority of the money moved is likely to be of the ad revenues from the videos (on the channel they write that they'd donate 100% of ad revenue). Jimmy sometimes spends millions one a single video, and the ad revenues of his videos are dozens of million. 

BOAS is closing it's public investment campaign soon.

Why you might consider this as a very effective use of your money is best captured in my TEDx talk about Profit for Good. Other reasons you might want to invest: 

  • We've already donated €16.432 donated to charity, which helped distribute 8.648 bed nets, protecting 17.297 people from malaria and preventing 2.783 malaria cases. This not only saves at least 3 lives, but also adds €197.184 to the local economy through reduced illness. We have a feasible path to do multiply tens to ten thousands of times
    • Since we are not profitable I should add that a lot of that money was generated from voluntary donations and my world record attempt for AMF
  • With the first 100 investors we opened a store, signed partnerships with MUD Jeans (you can also invest in them on the same platform!) and United Repair Centre, and hired the core team. We've grown revenue with an average of 25% per month this year
  • We have 300K investment from a large bank and foundation, which I cannot disclose yet, so we're not only backed by 'friends, family and fools'. This does not mean we are overfunded, we are actually heavily underfunded because our plans are ambitious (and have to be if you want to move millions to EC's) 
  • Invest from €100, so becoming a co-owner of BOAS is feasible for most
  • Up to 100% of your investment as a gift card (yes really!), and lifetime discounts for all investors, so you can always get vintage denim at the best prices in return for you helping us continue to grow fast
  • A unique opportunity to invest in the profit for good system's change. BOAS was featured by Elle, Parool, Peter Singer, Bangkok Post, Rutger Bregman, BNR, Algemeen Dagblad, BNN Vara/Dolf Janssen, Radio 538, Metro News and many others for our ability to save jeans and lives, if you think PR is an important indicator of whether this works or not
  • More than 100 people, including Peter Singer and tennis pro Marcus Daniel have already invested in our mission to save jeans and lives
  • We've already saved 7.000 jeans and 3 lives, saving 23 million liters of water saved (9 olympic swimming pools), 202.621KG of CO2 saved (2.006 flights from Amsterdam to Barcelona), 14 football fields saved from cotton farming and 488 trash bags of waste saved from being dumped or burned

    Why you should not invest?
  • Our investment is not made to make you rich. 90% of returns are dedicated to effective charities like the Against Malaria Foundation. That's the whole idea of Profit for Good
  • This is an investment in a high risk high reward startup. We have a small shot of moving a lot of money to effective charities, but also significant odds of not generating much impact if we go bankrupt
  • EAIF thinks we're not a good fit for their fund and have rejected investment in BOAS multiple times, I have commented about that in the critical piece of EAIF 

You can invest here.


First of all, I love the idea of redirecting Zakat to the most effective charities, and regardless of the size of global Zakat, this seems neglected and a large opportunity. I do however think your estimates are off. 

I refer to @Stan Pinsent for his great data, and that is basically my view on it too, but I wanted to add a couple of things to that. 

Total yearly global philanthropy seems around 841 billion. 590 of which are remittances, which some don't even see as philanthropy. More than 90% of philanthropy flows from wealthy countries that are either non-muslim or where a significant part of muslims are secular and/or don't follow zakat rules.

I would put my confidence interval that Zakat is less than 350 billion USD at 90%. It seems incredibly unlikely that more than 30% of global philanthropy stems from Zakat for the reasons stated by Stan, and looking at global giving.   

This is not hard data, but I've also run ad campaigns for large NGO's, and they promote more during Zakat, and I know it was driving less than 10% of yearly donations for these charities (and one of these was a popular charity for muslims). 

Hi Imma, thanks!

I was concerned about the wind, but between 6AM and 1PM the wind force was 3 where when we talked it was expected to be 4. I'm very stable with 3 and getting unstable, but not impossible, at 4. I already did 175KM before the wind picked up so that was great. 

The course is a loop, but it's basically two long sides with 2 relatively short sides. I had crosswind on the short sides, which is very good because crosswind is much more unstable than head or tail. One of the short sides was really well covered by trees and houses behind those trees so the wind was totally fine there. The other short side was more windy, but I proactively sped up for more balance on that side, which was doable because it was just a short bit. 

Ultimately I got super lucky with the weather. It was dry, warm, not too much wind and from the right angles. The days after it was very windy and rainy here and I would not have gone so far or even managed to break the record. 

I also slept relatively well before the event (where I was stressed and exhausted on thursday I was pretty good on friday) and had what cyclists call 'good legs', which you sometimes have and sometimes don't, so I feel incredibly lucky that everything came together so well on the day itself. 

Thanks James, and also for the help sharing this so we could raise more money! 

Haha I value transparency. I was very worried about the balance when peeing but it went very well. 

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