Could you please share what assumptions are in the simulation? It's hard to learn from this or give feedback otherwise.
Speaking from what I've personally seen, but it's reasonable to assume it generalizes.
There's an important pool of burned out knowledge workers, and one of the major causes is lack of value alignment, i.e. working for companies that only care about profits.
I think this cohort would be a good target for a campaign:
Fantastic read, I wish you the best with this project.
I really enjoyed the storytelling in Paul Farmer's part.
I would suggest reducing a bit the "science" part, it gets quite dense and becomes harder to read than the stories before and after (and I imagine if it gets dense for me, who chugs graduate school manuals in my free time, it's probably too much for most college students).
Feel free to count on me for beta testing, but maybe not the best idea because I'm not from the US or a native English speaker.