An experienced lawyer in real estate business looking to transition into green building standards can explore several career paths. Participating in career change programs, contributing to charter cities, and utilizing strategic abilities in Program Manager roles are viable options. Additionally, joining organizations like Union Developers, which focus on sustainable building, or exploring opportunities in the private sector with companies that prioritize sustainability, can be beneficial.

Yes, absolutely! It's important to recognize and account for the potential impact of competitors, including those who may closely replicate a company's technology or offerings. Competition in the market can indeed pose a significant threat to the profitability of a company, regardless of how promising its technology might be. Even if a technology has the potential to generate substantial revenue, if competitors emerge with similar or even slightly different solutions, it can lead to a loss of market share and decreased profitability.