To some limited degree, some people have some beliefs that are responsive to the strength of philosophical or scientific arguments, and have some actions that are responsive to their beliefs. That's about as weak a claim as you can have without denying any intellectual coherence to things. So then the question becomes, is that limited channel of influence enough to drive major societal shifts?
Or actually, there might be two questions here: could an insight in moral philosophy alone drive a major societal shift, so that society drifts towards whichever argument is better? and, to what extent has actual moral progress been caused by intellectual catalysts like that?
I'm not sure what campus EA practices are like - but, in between pamphlets and books, there are zines. Low-budget, high-nonconformity, high-persuasion. Easy for students to write their own, or make personal variations, instead of treating like official doctrine. ie, https://azinelibrary.org/zines/