Hi @Rebecca Herbst - Thanks so much for your insights! It's fantastic that you donate regularly from your brokerage account already, and we'd love to help streamline the manual process (perhaps we can work with you on a pilot :). It looks like you're involved in some really impactful work with Yield & Spread as well.
I like the idea of creating these kinds of rules specific to certain stock. To-date, we've been planning on recommending any stock that has appreciated over a certain % threshold that the user sets.
To answer your question, for the "realized gains" version of our product, the donation would be triggered by cash coming into the account via dividends, interest income, or stock sale profits. This version will not have any tax advantages beyond what the individual would receive from liquidating and manually donating, but through our research, we've found that this type of "set it and forget it" offering is appealing because it automates a behavior that people often aspire to do but don't actually follow through with.
Hi @Rebecca Herbst - Thanks so much for your insights! It's fantastic that you donate regularly from your brokerage account already, and we'd love to help streamline the manual process (perhaps we can work with you on a pilot :). It looks like you're involved in some really impactful work with Yield & Spread as well.
I like the idea of creating these kinds of rules specific to certain stock. To-date, we've been planning on recommending any stock that has appreciated over a certain % threshold that the user sets.
To answer your question, for the "realized gains" version of our product, the donation would be triggered by cash coming into the account via dividends, interest income, or stock sale profits. This version will not have any tax advantages beyond what the individual would receive from liquidating and manually donating, but through our research, we've found that this type of "set it and forget it" offering is appealing because it automates a behavior that people often aspire to do but don't actually follow through with.