Hi all — I’m excited to share that EveryDrop is now live in beta on iOS - click the link twice (once to download TestFlight and once to get the app loaded)!

Some of you might recognize the idea — I’ve posted on the Forum a few times while developing it, and we’ve finally brought it to life. This is our attempt to combine effective giving with the emotional and psychological upsides of generosity — using daily behavior to reshape values over time.

What is EveryDrop?

It’s a micro-donation app that helps people give £1–5/day to high-impact, EA-aligned charities. Users:

• Choose from a curated set of evidence-backed causes
• Build a giving streak and track their cumulative impact
• Unlock badges, streaks, and short learning moments to deepen engagement
• Experience the joy of giving as a habit — not a guilt trip

It’s designed to feel like Headspace or Duolingo… but for generosity and effective giving

Why we built it

There’s a widespread fear that engaging with the world’s problems will feel overwhelming or depressing. But the research tells a different story:

Giving doesn’t drain us. It energizes us.

Studies by social scientists/psychologists (Dunn, Aknin, Norton and others) show that prosocial spending increases happiness, especially when it’s intentional and connected to impact. It's even been shown to address depressive symptoms We've built EveryDrop around that insight — a way to feel good while doing good, and hopefully trigger broader value realignment in the process. 

Our hypothesis is simple:

If people feel better when they give, they'll do it more - and start to rethink other areas of their life too.

Our target audience are the EA adjacent or EA curious - they want to learn about high impact charities and experience first hand what it feels like to give with purpose.

EA-aligned goals

We’re not pitching this as a full EA journey — more like a bridge.

• It's a low-friction starting point for those who aren’t yet ready to make large annual pledges
• It builds daily identity and awareness around global issues
• And over time, it might nudge users toward deeper engagement with effectiveness, impact, and longtermist thinking

What we’d love feedback on

• Are we striking the right balance between emotional engagement and epistemic rigor?
• How should we evolve our charity selection model as users grow in understanding?
• Does this form of “joy-based giving” reinforce or distract from EA’s moral seriousness?

We’d love to hear your thoughts — and we’re very open to critique.

🧪 Try it out (TestFlight)

If you’re curious, here’s the beta link:
👉 https://testflight.apple.com/join/DRwf1gq1 (remember click the link once to install TestFlight, then again to load the app)

Would love to hear what you think — either here in the comments or via DM.

Thanks to this community for shaping so much of the thinking that led us here. We're excited to keep building — better, smarter, and with your input.