I'm the Founder and Co-director of The Unjournal; We organize and fund public journal-independent feedback, rating, and evaluation of hosted papers and dynamically-presented research projects. We will focus on work that is highly relevant to global priorities (especially in economics, social science, and impact evaluation). We will encourage better research by making it easier for researchers to get feedback and credible ratings on their work.
Previously I was a Senior Economist at Rethink Priorities, and before that n Economics lecturer/professor for 15 years.
I'm working to impact EA fundraising and marketing; see https://bit.ly/eamtt
And projects bridging EA, academia, and open science.. see bit.ly/eaprojects
My previous and ongoing research focuses on determinants and motivators of charitable giving (propensity, amounts, and 'to which cause?'), and drivers of/barriers to effective giving, as well as the impact of pro-social behavior and social preferences on market contexts.
Podcasts: "Found in the Struce" https://anchor.fm/david-reinstein
and the EA Forum podcast: https://anchor.fm/ea-forum-podcast (co-founder, regular reader)
Twitter: @givingtools
There's recently been increased emphasis on "principles-first" EA, which I think is great. But I worry that in practice a "principles-first" framing can become a cover for anchoring on existing cause areas, rather than an invitation to figure out what other cause areas we should be working o
I don't quite see the link here. Why would principals first be a cover for anchoring on existing cause areas? Is there a prominent example of this?
"The vast majority of Americans, if they donate at all, can maybe give a few hundred dollars a year without getting into financial problems."
By the source you cite (pasted below), the average American is giving either nearly $1k or $2.5k per household. But I don't think they tend to give it to highly effective charities. The data I've seen and analyzed finds that most of it is domestic, a lot of donations to fund one's own church and local community things. Relatively little to global health and development, animal welfare (other than companion animals), or catastrophic risk reduction.
My impression (the data is somewhat hard to come by) is that a larger share of the income of billionaires goes towards causes that might be seen as global priorities relative to income for non-hyper-rich Americans.
At least in the current political environment, I'd be fairly confident that large tax increases on billionaires mostly be redistributed towards lower and moderate-income Americans, and towards services for us, and not go towards global priorities.
I asked GPT 5 -pro about the links between these , and it shared this, which looks to be correct to me, at least from my side, at least for the first list. I slightly paraphrasr/format the output below
Rethink Priorities (2022): “Forecasts estimate limited cultured meat production through 2050” — Unjournal evaluation package (2025).
Section match: Evidence Review: Alternative proteins
Why it matches: Both assess the prospects and constraints for cultivated/alternative proteins (costs, adoption, near‑term pathways). Unjournal’s evaluators discuss TEAs, shifting costs, and framing choices; the PDF synthesizes impacts and price‑parity considerations. (forum.effectivealtruism.org)
Green, Smith & Mathur (2024): “Meaningfully reducing consumption of meat and animal products is an unsolved problem: A meta‑analysis” — Unjournal evals (2025).
Section match: Corporate & institutional vegn outreach* (pp. 32–47), Social media campaigns & online ads (pp. 173–181), Vegn pledges* (pp. 187–194), and Books, documentaries/films & podcasts (pp. 7–14).
Why it matches: The meta‑analysis synthesizes RCTs on meat‑reduction interventions; the PDF reviews the same intervention families, their effect sizes, and limitations. (The Unjournal)
Epperson & Gerster (2024): “Willful Ignorance and Moral Behavior” — Unjournal evaluation summary & two reviews (2024).
Section match: Social media campaigns & online ads ; Media outreach & journalism
Why it matches: The paper studies information avoidance and the impact of an animal‑advocacy video on consumption; the media/online sections discuss message framing, short‑lived effects, and pathways to behavior change. (The Unjournal)
Bruers (2023): “The animal welfare cost of meat” — Unjournal evaluations (2025).
Section match: Research – Effective animal advocacy and Research – Farmed animal welfare.
Why it matches: Methodological work on valuing animal welfare (WTP/WTA, interspecies comparisons); the Presearch sections highlight the need for credible measurement and decision‑relevant welfare research. (The Unjournal)
[DR: I'm slightly less confident in this second list below]
“Cultured meat: A comparison of techno‑economic analyses”
Section: Alternative proteins
Notes: TEA synthesis & forecasting align directly with the assessment of cultivated/plant‑based options and price‑parity dynamics (incl. survey price sensitivity on p. 203).
“A survey on inter‑animal welfare comparisons” (working paper)
Sections: Research – Farmed animal welfare (pp. 157–161); Research – Wild animal welfare (pp. 162–168).
Notes: Exactly the methodological gap the report flags (measurement/aggregation across species and contexts).
“Interventions that influence animal‑product consumption: A meta‑review”
Sections: Corporate & institutional vegn outreach* (pp. 32–47), Social media campaigns & online ads (pp. 173–181), Vegn pledges* (pp. 187–194).
Notes: Closely parallels the intervention taxonomy and effect‑size discussions in those sections.
“Giving farm animals a name and a face (identifiable victim effect)”
PDF sections: Media outreach & journalism (pp. 93–97); Social media campaigns & online ads (pp. 173–181); Celebrity/influencer outreach (p. 15).
Notes: Messaging psychology and emotional appeals are treated as potentially stronger levers within media/online tactics.
“Concentration and Resilience in the US Meat Supply Chains” (NBER w29103)
Sections (adjacent): Corporate outreach for welfare improvements (pp. 23–31) and Government outreach (pp. 64–74).
Notes: The PDF focuses on welfare‑commitment supply‑chain policies and public‑policy levers, not industrial concentration per se—so this is adjacent, not a direct treatment.
Epperson and Gerster's "Willful Ignorance and Moral Behavior" seems relevant to your review of "Social media campaigns and online ads". See our evaluation package on this here.
Our evaluations of "Meaningfully reducing consumption of meat and animal products is an unsolved problem: A meta-analysis" also seems relevant. Both the paper and the evaluations provide some caution on how meta-analyses should be used and some insights into the potential for these to be done more carefully. And I believe the meta-analysis covers itself covers several of the papers you cite.
Quick impression -- the Gdoc is a bit challenging to navigate. I'd love to have a menu bar letting me see each of the interventions covered and jump to them, as well as tables comparing them. Could this potentially be turned into a Notion or Coda.io page?
Also would be nice if there were comment access so people could note additional evidence, critiqus of the evidence etc.
I just wanted to note quickly that The resource discusses at least one piece of research evaluated by the “Pivotal questions”: an Unjournal trial initiative -- see https://forum.effectivealtruism.org/posts/yqy6d9sydTHujMw8B/rethinking-the-future-of-cultured-meat-an-unjournal
I'll try to follow further on this project. And how it might be informed by unjournal's evaluations and pivotal questions work
Project Idea: 'Cost to save a life' interactive calculator promotion
What about making and promoting a ‘how much does it cost to save a life’ quiz and calculator.
This could be adjustable/customizable (in my country, around the world, of an infant/child/adult, counting ‘value added life years’ etc.) … and trying to make it go viral (or at least bacterial) as in the ‘how rich am I’ calculator?
The case
While GiveWell has a page with a lot of tech details, but it’s not compelling or interactive in the way I suggest above, and I doubt they market it heavily.
GWWC probably doesn't have the design/engineering time for this (not to mention refining this for accuracy and communication). But if someone else (UX design, research support, IT) could do the legwork I think they might be very happy to host it.
It could also mesh well with academic-linked research so I may have some ‘Meta academic support ads’ funds that could work with this.
Tags/backlinks (~testing out this new feature)
@GiveWell @Giving What We Can
Projects I'd like to see
EA Projects I'd Like to See
Idea: Curated database of quick-win tangible, attributable projects