This is such sweet feedback, thank you so much! You made me smile; I'm glad my enthusiasm came across!

Interesting point! I was kind of thinking along the lines of ASuchy, like, I would guess that a big portion of people shop at Walmart? I like your thinking!

Thank you so much!

I don't know! But from putting some things together, to me it doesn't seem clearly related to EA funding?
It seems to me that the first cage-free funding from OP was a million dollars to THL in Feb. 2016. So, there were many fast food commitments before that. Many grocery commitments happened that month and in the next couple months:
February - Target, Trader Joe's, Ahold
March - Safeway, Kroger, Delhaize, Save a lot, Aldi
April - Walmart
June - Grocery Outlet
July - Publix
Someone else would have to say if those were due to changes from the new funding..?

As for quick changes in farming, I think of factory farming as developing pretty fast, but I don't know much about the history! I feel like there's gotta be some other practice that went from 0 to > 50% in less than a decade somewhere at some point :P Thanks again!

I never thought about the "we used to do bad things" part! Thank you for this comment! 

This is very helpful and interesting, thank you for the information! Would most/all of the follow-up campaigns that THL have done be findable online? For instance, when I search stores like "Trader Joe's cage free" I don't find much besides things from 2016, and I assumed that meant that there weren't follow-up campaigns. Is that impression probably right?

In writing this, I was reminded of the possibility of a pretty different corporate ask: pressuring large food companies to invest in animal welfare research or alternatives to animal-derived foods. I'm curious if there's been any recent thinking or doing related to this idea. Procter & Gamble is an example of this outside of the food industry, pressured in part by Henry Spira. In Peter Singer's biography of Henry Spira, Singer catalogues P&G's subsequent efforts to progress non-animal safety testing, which were quite extensive and successful. I don't really understand why P&G kept that going and invested so much into it. Inertia? Pride? Predicted efficiency gains? I don't know, but it seems like it could be good to have in food.

I'm glad this post exists! The first and sixth graph are not showing the same thing; I think the sixth is just North America data?

This is a great question that I hadn't thought of! I will try to find some first-person accounts sometime.

Thank you lots! I like the tipped jobs idea, too!

I agree! I think if I moved I'd have better luck.