Ula Zarosa

Communication Specialist @ Rethink Priorities
2659 karmaJoined London, UK
ulazarosa.com

Bio

Participation
3

I work as a Communication Specialist at Rethink Priorities and as a Fund Manager at EA Animal Welfare Fund. Before joining RP I worked at Charity Entrepreneurship as a Senior Recruitment & Digital Media Manager (6 years). I have a PhD in Philosophy, I specialize in the moral status of animals and published a book on the topic in Polish. My professional experience includes working as a Project Manager and PR & Marketing Manager for startup projects affiliated with Michał Kiciński, a Polish millionaire/investor who co-founded CD Projekt, creators of The Witcher games. My work included building a Pay What You Want eBooks portal and opening a trendy vegan restaurant in central Warsaw. I have also worked as a Communications Manager for ProVeg International in Poland. For over 25 years, I have been a vegan and dedicated animal activist.

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Topic contributions
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I was wondering what you're up to, Jamie! Great role for you. 

Thanks for this post, Rika. As a person who witnessed what you had to go through over the years I can say this post does not even give justice of how resilient you were in all those circumstances... and also how stupid current systems are in this world, and how unfair, discriminatory and unjust it is that a person like you had to have such limitations imposed on you.

I am privileged to hold an EU passport, and it makes a significant difference in my ability to function in the EA space, but I moved late to the UK, and it also has its downsides, being born in Poland. Fingers crossed on getting permanent residence in the UK  and also for a great career and huge impact. 

Overall, a lot of good advice is shared here, and it's a great topic to bring up - a much more realistic overview of the EA career if you're outside the EU/UK/US/ easier passport areas.

@Zachary Robinson🔸 Wouldn't it make sense for CEA to quickly establish a more cause-neutral job board, career advisory articles, and career advisory services? Maybe 80,000 Hours will be even happy to share code/content, to make it easier for the EA community to transition. 
Given that the whole community is on the EA Forum, it would be great to link to those products directly from here. 
It's a shame, though, because 80K has enormous reach and marketing successes, and building this from scratch will take a lot of time and money. 

Questions: 

  1. How much have you invested in the project already vs. how much donations did you get?
  2. Are you utilizing paid ads? If no, why not? If yes, what are the results of your campaigns?
  3. What is your overall marketing strategy to grow FarmKind? 
     

Can you make this into a small book (the size of the Peter Singer turkey one) and distribute everywhere :) 

It's still very unclear that the decrease in pain in cage-free system would not be significant enough to make the intervention not worth funding. What has convinced you specifically?
 

I absolutely love the bit when he is doing calculations, and talking about how mind-blowing it is he can save 47 lives only this year! :) I think GWWC you should use pieces of the video as clips on stories, etc. encouraging people to pledge. Make a paid campaign out of it and maybe try to pitch it as a story to different outlets. Especially this part is really cool, as he not only shows how much he will earn but also how much he is willing to give away and what it will do in practice :) I don't know, but would love to see a community of High Impact Influencers starting out of that :)

Hi Grace, as you know, I think this is really great video, and I think you lead it super well, and I would gladly watch more content with you like this. I was wondering if you are at liberty to share the cost of making this video - it looks very good, professional, great image, and audio quality. And if not too much trouble, I am assuming this is part of the bigger campaign - including ads etc. I would be curious after you run it, if you will be able to share learnings. I think at EA, we shy away a bit from creating public-engaging content and big social media campaigns, I will be very curious to have a good case for this working, as I can imagine, e.g., other giving multipliers could follow the route. Overall a big fan of the approach you have been taking with your communications lately. I am hoping it really will hype effective giving and get more pledgers to emerge in the long run.

Sorry, I don't have time to read the article, is Anima International not building something like this already?

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