I will have a few billboards in Sofia around universities and tech-parks.
I am having hard time coming up with a catchy, provoking slogan that will grab people's attention and convey the importance of AI safety. What I have on my website as a slogan currently is "Shaping Tomorrow: Mitigating the risks posed by advanced AI systems". However, I don't think that tells the full story.
I am planning on positioning the billboards where there are a lot of pedestrians and relatively high traffic. In that case the conveyed message could be more elaborate!
Thank you!
A lot of what makes copy impactful (not in the EA sense of the word) has to do with language-specific sounds and connotations, so I don't think I can be of much help.
That being said, I wonder if you could come up with something that plays off of the immediacy of the pandemic as a tail risk that is actually quite palpable, and how AI poses a similar risk profile.