Three recent posts that may be of interest:
- Moral Misdirection (introducing the general concept: public communicators should aim to improve the importance-weighted accuracy of their audience's beliefs)
- What "Effective Altruism" Means to Me (sets out 42 claims that I think are true and important, as well as a handful of possible misconceptions that I explicitly reject)
- Anti-Philanthropic Misdirection: explains why I think vitriolic anti-EAs are often guilty of moral misdirection, and how responsible criticism would look different. (Leif Wenar's recent WIRED article is singled out for special attention.)
Yes, I agree it seems important to have marketers and PR people to craft persuasive messaging for mass audiences. That's not what I'm trying to do here, and nor do I think it would make any sense for me to shift into PR -- it wouldn't be a good personal fit. My target audience is academics and "academic-adjacent" audiences, and as a philosopher my goal is to make clear what's philosophically justified, not to manipulate anyone through non-rational means. I think this is an important role, for reasons explained in some of the footnotes to my posts there. But I also agree it's not the only important role, and it would plausibly be good for EA to additionally have more mass-market appeal. It takes all sorts.