Thanks for sharing, I agree this is likely a very underutilized donation method relative to the potential increased impact (and realistically probably encourages people to give more than they would in cash).

Has anyone used this service? https://donatestock.com/ (looks like they email your brokerage, and then cash out the stock through their non-profit and distribute to the end nonprofit (unless that nonprofit indicates to donatestock they want the actual asset). 

I think a DAF is probably just the best logistical answer, I know Daffy has been gaining traction and seems to also push people in this direction (though I haven't tried it out myself). 

Thanks! Because ad rates vary so significantly per person (geography, age, online behavior, etc), we don't share estimates on the personal amount raised. I can say that on average, each tab will raise a bit under $0.01, so it takes a while to start adding up. 

Some of our other ways to raise, namely Search for a Cause and Shop for a Cause have much higher $/action amounts. 

Thanks again for checking it out! 

I did not know about Hive, will share shortly, thanks!