Hi, thanks for your work! Just watched some of your videos - great quality! :) 

I agree that content/awareness work is valuable. (I've done it for animal welfare in the past.) And I agree that good storytelling can change minds (and hearts).

You note that:

“One video can shift perceptions faster than months of policy advocacy or PR.”

I think this can happen with certain people. At the same time, my intuition is that most people probably need more than 1 piece of content/influence to change their minds. E.g. @Michaël Trazzi argues that “in order to fully understand AI Safety arguments, you actually need a great deal of repeated exposure.” And I believe this extends beyond AI safety to other causes, including animal welfare, too.

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What From Fauna content seems to have achieved since August seems to be: (impressive!) views and likes, organic engagement from audiences, and creators reaching out for collaborations.

My question (and I’m genuinely curious here) is, do you have any sense how much impact (e.g. in terms of perceptions shifted, behaviors changed, etc) that such public engagement translates into? And how would you track/measure this?

I think this is one of the major challenges of communications/content work - it’s so hard to know whether you’ve changed minds (if yes, how much?), and arguably more importantly, behaviors. Some folks in the AI safety space are trying to quantify the impact of their video work. (See How cost-effective are AI safety YouTubers?, which I think is a start, and not complete; and Rethinking The Impact Of AI Safety Videos: Extending Austin & Marcus' framework)
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I appreciate that you touched on this in one of your uncertainties:

Measurement of impact on attitudes/policy: We will implement tracking (engagement, sentiment analysis, collaboration requests, language reach) and report transparently.

Smaller point: I’d be curious to see if there’s any further elaboration on how collaboration requests and language reach are an indicator of impact on attitudes/policies.

Again, I've done content work, and I genuinely appreciate its importance, so I’m curious to hear how you would track/measure your impact, whether it's change in knowledge, change in attitudes, behavioral changes, etc.

Thank you Ben! Sharing our Latin America Ambassador Alexia's 6-month update as well!

Thanks Cam!

thank you both for sharing your perspectives! :)

Thanks Julia! I joined Magnify Mentoring (twice) but haven't heard of that Facebook group.

Thanks for your comment ethai! I think I've read somewhere about that example of eastern cultures/traditions being generally more holistic but forgot from whom. Appreciate you bringing this alternative perspective! :)

Thanks for your comment Sofia! Yes I'm glad at least I recognize this. :)

Hi Alex, thanks for your work! Do you know of Hive already? We're a global community of 4000+ farmed animal advocates! You can share this on our Slack: https://tally.so/r/wkGKer

Thanks for your reflections and transparency Sofia! I find the "how to test your fit" ideas quite useful. Also I haven't really differentiated ED vs founder roles, because quite often I see them being the same person in orgs, so thank you for writing about their difference!

Really enjoyed reading this, thanks for writing this up Kevin!