EA Forum Bot Site
EA Forum

Anna Pitner

Growth Strategy Consultant for High-Impact Training Programs
224 karmaJoined Working (6-15 years)
https://annapit.substack.com/
Interests:
MarketingBuilding effective altruismGlobal health & developmentAnimal welfareAnimal product alternativesCareer choiceCommunity

Bio

Participation
2

I help EA-aligned fellowships and courses build the marketing infrastructure they need to scale.

I’ve worked with 200+ B2C clients over the past 7 years and now focus on helping high impact training programs reach their full potential.

My background is in direct response marketing and copywriting, having started my career working with some of Israel's top commercial marketers. I eventually decided to pivot and apply these commercial growth strategies: funnels, data-driven scaling, and messaging, to organizations solving the world's most pressing problems.

I focus on solving the "scale paradox" many impact-driven programs face: having an excellent curriculum but relying on manual outreach, partnerships, or unpredictable organic growth. I help replace that manual grind with predictable systems that fill cohorts with the right participants.

I can help with:

  • Building marketing infrastructure and funnels for fellowships/courses.
  • Performance marketing and participant acquisition strategy.
  • Messaging and copywriting that is effective without being manipulative.

Follow me on Substack >> https://annapit.substack.com/

Comments
21

What happens when an EA org actually invests in marketing? A case study.
Anna Pitner4
2
0

Wow these are amazing results! I'm also waiting for more EA orgs to invest heavier in marketing :)))

Reply
Your outreach is written for people who already agree with you
Anna Pitner1
0
0

Yes, exactly!  that principle captures a big part of what I was trying to point to. It’s very easy for communities like ea to forget that we’re not actually the audience we’re trying to reach 🙏

Reply
Your outreach is written for people who already agree with you
Anna Pitner2
0
0

I relate to this. Personally I feel more drawn to work on global poverty and animal welfare, which makes the impact more immediately tangible to me.

I can also understand why some people feel a bit confused or alienated when the framing focuses heavily on more abstract or long-term philosophical questions while there is still so much visible suffering in the world today.

I agree that many of the actions EA encourages don’t actually require people to buy into the entire philosophical package, and that we might reach more people if we sometimes led with the concrete problems and solutions.

Reply
Your outreach is written for people who already agree with you
Anna Pitner1
0
0

Thanks! I’m really glad to hear that, especially coming from someone working on similar things :)

Reply
Your outreach is written for people who already agree with you
Anna Pitner1
0
0
1

That sounds like a really interesting angle! the sports analogy seems like a very natural bridge to analytical thinking. I’d be curious to see how it lands with that audience.

And yes, I did see the stories campaign and thought it was a really good direction.

Reply
Your outreach is written for people who already agree with you
Anna Pitner1
0
0

Ah yes, that makes sense 😄 Probably Good does seem like a great fit for people in that situation.

Reply
Your outreach is written for people who already agree with you
Anna Pitner1
0
0

Thanks, this is really interesting! I’ve also seen similar dynamics where “longtermism” as a label can be a bit off-putting, while framing things around concrete risks seems to resonate much more. 

Reply
Your outreach is written for people who already agree with you
Anna Pitner19
2
0
2
1

Hi, thanks for the feedback.

You’re right that I used AI tools, and I did mention that transparently in the post itself. I mainly use them to help with research and copy-editing, but the ideas are my own.

I appreciate the point about the style as well. I’ll try to edit more carefully next time 🙂

Reply
EA orgs overhire comms and underhire growth
Anna Pitner1
0
0

This is really nice to hear, honestly. Those results sound genuinely meaningful, especially at that scale.

Would love to stay in touch and compare notes as you figure out how to do more of this 🙌

Reply
EA orgs overhire comms and underhire growth
Anna Pitner2
0
0

Thanks for sharing this. it honestly makes me a bit sad to read, but in a thoughtful way. I still want to hope there is room to influence this over time, even if it’s slow and uneven.

I really appreciate that you found a way to keep having impact “through the side door,” and to stay engaged with the community rather than fully disengaging. That feels important.

I’d genuinely love to connect, compare notes, and trade ideas or intros 🙏

Reply
Load more