I think this makes a lot of sense! It can be tricky to get the balance right and at the moment I think some formulations that try to emphasize clarity err in the direction of being too confident - but I fully understand that it is a lot of effort to do these things well.

Agreed here. I think my website errs on the side of overconfident right now but I feel like that will help engagement for now. Maybe later I can try to surface more of the uncertainty.

"Inspired by effective altruism principles, for each of the major areas where our lifestyle comes along with negative impact, we've identified where your money can do the most good—and calculated how much it takes to balance your share."

This is a really good callout, especially because I'm not actually sure (and think it's slightly unlikely) that these are actually the areas where you can do the most good. They're just the areas that I think people hold a disproportionate amount of guilt towards. 

I feel the formulation "undo/offset my impact" is a little unfortunate as, in my mind, impact mainly is related to intended and thus positive consequences. It takes a little extra concentration to realize that in this case I do want to get rid of the impact. On the other hand, I cannot find a similarly short alternative formulation. Maybe "rectify your impact" could work?

Agreed with the sentiment and I also haven't landed on wording I feel super confident about. I'm thinking about toying around with "harmful impact" to keep the branding around harm consistent. Not sure I agree that impact is just intended, in my mind it's the result of what you do regardless of intention, but I'm not sure how many people share my view. I'll keep workshopping this wording. 

This is a bug, I'll make sure it's fixed by the end of the day and your recommendation for animal welfare goes down to 0. Thanks for giving it a shot! 

I assume there are some vegans out there who have a very small but non-zero impact on animal suffering due to other parts of their lifestyle, probably something around high climate impact causing suffering to non factory farmed animals, but it's not directly causal enough for my site. I want the chain from "I do this thing" to "It has this impact" to be pretty straightforward. 

I appreciate this! There's a bunch more I want to do with this but I figured it's in a good enough place to start getting feedback from other people.