Nick M Brown
Bio
Participation2
I'm the Co-founder of Effct.org, a digital marketing agency to help mission-driven organizations and companies achieve their goals.
I started this agency in part after receiving a Facebook from 80,000 Hours. I complete their career guidance, and decided to blend entrepreneurship, marketing and impact. In 2017, we initially sought to work with EA orgs but found little appetite. So, we pivoted to working with political campaigns, government agencies and other impactful orgs and companies. We are interested in working with EA organizations again.
How others can help me
We are looking for opportunities to support Effective Altruism organizations that need help achieving goals. Specifically we can leverage our decades of digital marketing experience to help you hit your objectives.
How I can help others
Reach out to me if you have questions about digital marketing, entrepreneurship, and goal-setting as well as social media channels.
Posts 1
Comments3
- Phase one of the campaign was focused just on impressions, engagements and cost per engagement. Once we established strong metrics at the top of the marketing funnel, we moved on.
- In phase two, we dove into acquiring newsletter subscribers and page followers and likes. Once we had these dialed in we progressed.
- Phase 3 focused on bottom of funnel metrics like e-mail open rates as well as growing career advising applications.
Hey James, I will send you a message. I want to be respectful of confidentiality, and allow Sarah to post publicly if she wants.
What I can say is that it was much less than what a full time digital marketing hire would have cost for the services and labor. We also invested enough in ads to get us around 300,000 impressions monthly. We ended up blowing that number out of the water because people resonated with the content, and we advertised globally.