Thanks, Siobhan! We put a great deal of care into choosing the right name, and it's been gratifying to learn that our intended message is being heard. 

For our rebrand and for other services, we aim to work with mission-aligned contractors where possible. We think that this provides a high-quality, cost-effective result: there are so many talented people in the EA and animal welfare communities. If you or anyone reading this are exploring options for a rebranding project, we'd be happy to chat privately.

We are not affiliated with any org or group with a similar name.

Thank you, Damin! Our group's focus remains on farmed animal welfare, and on the harms that factory farming causes to animals, humans, and the planet.

Thanks, Ollie! It should be fixed now.