Some questions from me:

Probability of blended meat options being introduced in X major restaurant chains by year Y
Level of government investment in alternative proteins by year X
Which precision fermentation / cultivated food ingredients will reach price parity of animal equivalents by year X

Submitting this question as a funder (early stage VC) that works in alt protein, and would influence areas to support and how to best help existing portfolio companies. Been working in this space for 5+ years and previously in broader animal movement as advocate.

Thanks Vasco for writing this post and being open minded to evolve viewpoints - much appreciated.

Do you have thoughts on whether long term it would be preferable for net suffering to have more cropland with higher amount of nematodes per sq/m etc supporting a given population size with current per capita animal consumption levels, vs relatively more consumption of land efficient alternatives to animal products, enabling higher human population and greater amount of urban/suburban land ie - with less nematodes per sq/m.

Thanks for sharing.

Reminds me a bit of the work Innovate Animal Ag are doing, not sure if the consulting part also covers the R&D / engineering or just go to market/commercialization.

It makes sense though, we've seen in other fields mission driven folks being the ones to develop all new technologies / try out their own ideas eg- climate tech, alt protein

I don't think it's so important to have someone who fully aligns with the values. There are many great marketing execs in industry who don't use their companies products, or maybe only partially identify with things personally. My suggestion - hire an executive recruiting firm focused on this sector, and ask them to target some of the most successful brands in the broader charity / social enterprise / commercial+impact space or in ad agencies who did the work. Or consider bringing in hired guns on a contract/project basis (or outsource it to an experienced agency). This is a critical brand turnaround project. Let's not try to DIY

This role seems like more of a digital/marketing generalist and who will "translate our EA brand strategy into concrete marketing plans" - my question is more on who is leading the branding strategy effort if this role isn't. Is it someone with deep experience in branding specifically? The reason I ask is because to turn around a tarnished brand is a very challenging endeavor, and without doing that, it will limit EA's potential (see GMO, nuclear etc)

"Act now, rather than wait until it’s too late" -> well put.

Glad to see the good work of CaML and others highlighted. Positively influencing the models as much as possible right now seems vital.

A random one - is AI for inter-species communication emerging as a thing? Is it viable in the short term, are there promising projects working on it with a view to bringing it to the masses via mobile apps etc? 

Thanks for sharing the direction, appreciated.

For the rebrand, do you have experienced marketing folks on board or planned to be?

ie- with real industry experience, beyond EA circles?  

It seems like a very tough challenge to undo the damage and change perceptions, and would benefit from a battle-tested team/professional.

I appreciate you sharing this and for making the effort to donate to help out in this world. Sometimes we can get numb to giving (or not giving) and it's helpful to get a reminder of the impact of our donations in human terms.

From a practical point of view, if all the traffic and search/other reputation is to 80k website, and the timelines are perceived to be short, I could imagine it makes sense to the team to directly adjust the focus of the website rather than take the years to build up a separate, additional brand.