Edit: See Aidan's comment below!

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This seems right to me. The Telegraph article had a quote from Veganuary that was critical of the campaign. My understanding is that FK has been keeping Vegnaury informed throughout the process  ,which is good, but it does not seem to be the case that this was a collaboration between the two. 

Completely speculating here, but I wonder how much of the impetus for a campaign like this could be (emphasis on could!) illustrative of a broader disinterest in diet change work among some EAs. And so, even if vegnauary and adjacent efforts, or even veganism generally, are undermined in public discourse, some EAs might be ok with this because they basically don't think diet change is a serious way to help animals? 

Like, to me, if this campaign successfully brings in a lot of donations that otherwise wouldn't be given, then that would be a success, assuming in the interim there aren't major fractures in the movement generally or other harms. But I wonder if some EAs basically round those fractures to zero regardless of how serious they are/may seem.

This could be completely wrong, though! This is a quick take afterall :). 

Second this! Andy is a phenomenal organizer, and lives up to this guide and then some.