Effective altruism is a complicated idea. When an idea is complicated, often people don't understand the full idea but instead some low resolution version of the idea which they get from snippets of conversation, impressions they have from other people, and vague recollection of media articles.
What's the current low resolution version of effective altruism? Is it positive? What would a better low resolution image be?
Here's what I wish the low-resolution version was:
"Effective altruists believe that if you actually try to do as much good as you can with your money or time, you'll do thousands of times more good than if you donate in the usual ways. They also think that you should do this."
I'm sympathetic to the idea of trying to make spread of impact the key idea. I think the problem in practice is "do thousands of times more good" is too abstract to be sticky and easily understood, so it gets simplified to something more concrete.