Effective altruism is a complicated idea. When an idea is complicated, often people don't understand the full idea but instead some low resolution version of the idea which they get from snippets of conversation, impressions they have from other people, and vague recollection of media articles.
What's the current low resolution version of effective altruism? Is it positive? What would a better low resolution image be?
Pessimistically, my guess is that the current low-res impression of EA is something like: charity for nerds. 'Charity' still gets taken to mean 'global health charities'. Earning to give too often gets taken to be the main goal, and maybe there's also an overemphasis on EA's confidence in what can be measured / compared / predicted (a kind of naïve utilitarianism).
(Incidentally, I'm not sure effective altruism is an idea — maybe it's more like (i) a bunch of motivating arguments and concepts; (ii) the intellectual project of building on them; (iii) the practical project of 'following through' on those ideas; and (iv) the community of people engaged in those projects. Will MacAskill's 'The Definition of Effective Altruism' is really good.)
I agree with this. I think "do-gooding for nerds" might be preferable than "charity for nerds", but probably "charity for nerds" is closer to current perceptions.