Effective altruism is a complicated idea. When an idea is complicated, often people don't understand the full idea but instead some low resolution version of the idea which they get from snippets of conversation, impressions they have from other people, and vague recollection of media articles.
What's the current low resolution version of effective altruism? Is it positive? What would a better low resolution image be?
My favourite version is that it is a question in which we ask ourselves how we can use our resources to do more good (than we otherwise would if we didn't ask the question). Or as Helen Toner put it: