My name is Keyvan, and I lead Anima International’s work in France. Our organization went through a major transformation in 2024. I want to share that journey with you.
Anima International in France used to be known as Assiettes Végétales (‘Plant-Based Plates’). We focused entirely on introducing and promoting vegetarian and plant-based meals in collective catering. Today, as Anima, our mission is to put an end to the use of cages for laying hens.
These changes come after a thorough evaluation of our previous campaign, assessing 94 potential new interventions, making several difficult choices, and navigating emotional struggles. We hope that by sharing our experience, we can help others who find themselves in similar situations. So let me walk you through how the past twelve months have unfolded for us.
The French team
Act One: What we did as Assiettes Végétales
Since 2018, we worked with the local authorities of cities, counties, regions, and universities across France to develop vegetarian meals in their collective catering services. If you don’t know much about France, this intervention may feel odd to you. But here, the collective catering sector feeds a huge number of people and produces an enormous quantity of meals. Two out of three children, more than seven million in total, eat at a school canteen at least once a week. Overall, more than three billion meals are served each year in collective catering. We knew that by influencing practices in this sector, we could reach a massive number of people.
However, this work was not easy. France has a strong culinary heritage deeply rooted in animal-based products. Meat and fish-based meals remain the standard in collective catering and school canteens. It is effectively mandatory to serve a dairy product every day in school canteens. To be a certified chef, you have to complete special training and until recently, such training didn’t include a single vegetarian dish among the essential recipes to master.
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