I completely agree that focusing on pledges for students over direct fundraising is a good idea! In our latest internal impact evaluation (2022) at GWWC we found that each new 10% Pledge results in roughly $100,000 USD donated to high impact funding opportunities over the lifetime of the pledge (and we conservatively estimate that ~1/5 of that is counterfactual). Because of this, in my view focusing on promoting pledges is the more impactful path as one single 10% Pledge would raise more in the longrun as the most successful student fundraising campaign imaginable. It also has the added benefit of making a clear case for effective and significant giving which I think helps to promote positive values in the world and demonstrates the kind of principles that we care about in the EA community.

OTOH I think that often people feel like students might not feel able to make such a big commitment. However, I think that this is a little overcautious. I took the 10% Pledge as a student and found giving incredibly manageable. The 10% Pledge encouraged students to aim for about 1% of their spending money, which for me amounted to roughly £100 a year—less than the cost of a couple of pints each month. It was easy and, honestly, it felt really rewarding. Getting into the habit of giving early on has been very helpful as well. It became a core part of my identity, something I felt really proud of. Once I started working full-time, giving 10% of my income was easy. I simply was able to set it aside each month and hardly noticed it was gone. Since I had never been accustomed to that extra 10%, I've never felt like I was sacrificing anything.

Is this available publicly? I’d be interested in seeing it too.