Head of Marketing @ Giving What We Can
2022 karmaJoined Working (6-15 years)Melbourne VIC, Australia



Head of Marketing at Giving What We Can

grace.adams @


Hi Rebecca! As always, grateful for your support of people in the community and helping them get their finances sorted!

We do encourage people to give regularly as part of the pledge, and would generally encourage people who are using DAFs as part of their giving strategy to disburse funds from it regularly so that they are actively contributing to doing good in the world now, rather than later. I do think that it’s possible for people to strongly believe that waiting for a particular moment in time might be the best use of their funds, i.e. development or approval of a particular technology like a vaccine which could be consistent with The Pledge. People with different worldviews and reasoning might feel very differently about this so we generally leave some room for interpretation (In fact, there's a whole forum topic on donation timing with many years of discussion on this). My personal view is that people should give regularly, and allowing “donation debt” to build up for more than a couple of years is not ideal.

Might also be relevant for people to read our FAQ on why give now rather than later? as well!

We do occasionally promote the Company Pledge in our newsletter and on our social media, especially on LinkedIn where businesses are most likely to see it! Mostly - we are just constrained in our efforts to promote our work more generally!

We are getting new Company Pledges every so often, and are really excited to have new Companies join! We’ve had Bullet Journal (a popular journaling system and product) join recently - and another great business in the works!

We may decide to step up on promoting the Company Pledge but seeing there are other great pledges for companies like Founders Pledge we put most of our emphasis on individual pledges where we think we have a competitive advantage.

Always helpful for us to know that you haven’t seen any promotion of the Company Pledge, so we can calibrate on what is getting through and what’s not!

Thanks Brad - I think all of those are reasonable considerations! As mentioned in my response to Owen - we'll review this messaging based on this feedback! Thanks for sharing your reasoning!

Thanks Owen - I think those things are all reasonable - we might look to update this paragraph on the blog and update our messaging around this! It's always a challenge to write in a way that's engaging and legible to those outside the community, and also reflects all of the nuance expected in the community. We of course, always try to do our best, but sometimes we might miss the mark and we're always open to changing our minds!

Hi Elizabeth - it would be great if you could explain why? 

If you encourage a friend who wasn't otherwise giving effectively or significantly to pledge - and they do - this seems like a potential doubling of donations going to high impact charities. Maybe more or less if their salary is higher or lower but as a rule of thumb I think it seems like generally a fine thing to say.

Maybe you were thinking that donations might be less counterfactual if these people are already in the effective altruism community(?), but many people GWWC reaches are outside the community who might be less likely to be giving effectively or significantly and we try to tailor our content for the broadest audience we reach, especially our blog content. I'll get Alana to update that this is a link post of our blog post:

Thanks for the kind feedback about our hiring process! I'll encourage the team to write up how we have approached the hiring for some roles where we think we ran a good process!

[Edit: Actually Michael Townsend wrote this in the past about our hiring process, which is worth reading]

This is a lovely reflection, thank you for writing it! 

I very much agree that those who are wealthiest have much more of a responsibility to give! - but GWWC is not explicitly aimed at trying to get billionaires to donate more, because we're not really set up to do that! And there are other organisations who are trying to do this much better than we could.

This video is definitely not asking all people to give large amounts to charity, but I also wanted to talk to all kinds of people about charity. People across all spectrums of income give to charity, even people with very low incomes, so I think it's worthwhile giving people the knowledge that some charities can do a lot more than others. I think Imma is right below that even a small amount can go a long way when donated effectively.

We always encourage people to do what feels right to them, and would agree that people who are just trying to get their own needs met, may be better off not donating!

This video is really for people who have their needs meet (whatever this means to them) and who might be interested in giving. But it's very hard when you put a video up online to provide all these caveats or messages about who the video is for when you're trying to make a relatively interesting 15 min video that's already covering a bunch of topics. How hard it is to get the balance right is something I've been reflecting on lately. I hope we've struck an okay balance here.

Oh I thought I responded to this already!

I'd like to say that people often have very good reasons for not pledging, that are sometimes visible to us, and other times not - and no one should feel bad for making the right choice for themselves! 

I do of course think many more people in our community could take the GWWC Pledge, but I wouldn't want people to do that at the expense of them feeling comfortable with making that commitment.

We should respect other people's journeys, lifestyles and values in our pursuits to do good.

And thanks Lizka for sharing your previous post in this thread too! Appreciate you sharing your perspective!

I was lucky enough to see Marcus play this year at the Australian Open, and have pledged alongside him! Marcus is so hardworking - in tennis alongside his work at High Impact Athletes! Go Marcus!!!

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