Luke Moore 🔸
Bio
Participation4
At Giving What We Can I work to support the global effective giving community and help with the development of new effective giving initiatives.
I also am the Executive Director of Impact Books.
How I can help others
I am committed to supporting the the effective giving ecosystem. As such I may be able to help you in the following ways:
- Provide context about the global effective giving ecosystem. I am particularly interested in understanding the context in which your project or problem exists, including how it fits into the broader landscape of effective giving initiatives and organisations. To this end, I may ask you questions such as:
- What are your goals for this project, and how do they fit into the broader landscape of effective giving?
- How do you see your project contributing to the overall mission of effective giving?
- What challenges are you or do you anticipate facing, and how do you plan to address them?
- Are these challenges specific to your organisation/situation or might they be more general?
- What kind of support or resources do you need in order to be successful?
- How might you be able to work better with the broader effective giving community to create synergies and collaborate on shared goals?
- Share informational resources. As the effective giving community grows, we have an ever-increasing bank of case studies, charity profiles, tech resources, databases (e.g. potential hires), and examples people can learn from. I can share these resources with you and help you identify the most useful elements.
- Review project proposals related to effective giving. I can offer limited guidance on your proposal and potentially pass it on to others who might have more insight.
- Introduce you to contacts in effective giving. I can potentially make introductions to useful contacts within the effective giving ecosystem, including other organisations, individuals, and experts. Often, someone else is going to provide you with much better advice and more relevant expertise, so getting you in contact with them is the highest value thing I can do.
- Provide funding leads. I can potentially provide you with some leads to follow-up with about getting funding, including individuals and organisations that may be interested in supporting your project. While I cannot make any guarantees about the success of these efforts, I can offer some guidance on how to approach potential funders and how to present your project in a compelling way.
Posts 5
Comments16
For a sense of what this might look like see what the GWWC research team found when they looked into how our donors’ giving is distributed across cause areas in our recent 2020-2022 impact evaluation:
| Cause area | Proportion of pledge donations 2020–2022 | Proportion of non-pledge donations 2020–2022 |
| Improving human wellbeing | 65% | 43% |
| Improving animal welfare | 7% | 13% |
| Creating a better future | 11% | 15% |
| Multiple/Unknown | 17% | 29% |
*These results based on data from for both pledge and non-pledge donations, however, we analysed only donations to charities and funds for which we recorded more than $500,000 USD received over 2020–2022. See our impact evaluation for a complete picture of what the data shows.
I actually think that GWWC and AIM are exploring the possibility of setting up a new Fund which would make grants in the meta charity space (including to effective giving initiatives). It would likely have a similar focus to the meta funding circle. This is all very early stage, and there are lots of details to be worked out, but watch this space!
Happy to help if I can! Here's some more info on me and my role as Effective Giving Global Coordinator and Incubator :)
Hey Ulrik!
GWWC has this advise about 'why and how you should run a birthday fundraiser'.
I hope that helps :)
A midpoint approach (working hypothesis) could be to offer a lower standard pledge for GiveHealth (1%-5%) to appeal to a wider audience, but also mentioning the GWWC 10% Pledge in a few places and provide a link to it, similar to what AAC has done.
Normalising the 10% pledge often involves showing that others are already doing it. Therefore, it is important to ensure that when people pledge 1%, they are aware that there is a community (GWWC) that they can join, which pledges a higher amount (10%). I am very excited about this project and the potential to encourage a large number of healthcare professionals to give effectively. However, I would like to note that in GWWC's most recent impact evaluation, we found that a small but significant percentage of our Trial Pledgers have gone on to take the 10% Pledge. This likely represents the majority of the value we provide through the Trial Pledge. I believe this could also be true for people taking a GiveHealth pledge if you also were to promote a 10% pledge, although I am uncertain about this.
I also agree with Vaidehi Agarwalla's suggestion to reach out to OFTW and learn from their experience with the 1% pledge, including churn rates and other factors.
You likely won't be applying to the Meta Charity Funders for this project, but I think that they have pretty good general tips on how to approach writing grant applications. This forum post has some of the key points.