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Hi there!
A quick thought about your quandary: I have been very puzzled by this throughout my time as an EA as well and my best model for people who 1) intellectually understand EA but 2) don't act on it is that they are mostly signalling, which is super cheap to do. Taking real action (e.g. donating your hard earned money that you could have used on yourself) is much more costly.
Experience has also born the following out for me: For people who don't intellectually (I'd go so far as to say intuitively) get EA, I think there is (almost) no hope of getting them on board. It seems deeply dispositional to me. This lends itself to a strategy that tries to uncover existing EAs who have never heard of it rather than converting those who have but show resistance.
Just my two cents!