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I guess a random thought I have here is that you would probably want video and you would probably want it to be pretty spammable so you have many shots at it. Looking at twitter we already see like a large amounts of bots around commenting on things which is like a text deepfake.
Like I can see in a year or so when SORA is good enough that creating a short form stabel video is easy we will see a lot more manipulation of voters through various social media through deepfakes.
(I don't think the tech is easy enough to use yet for it to be painless to do it even though it is possible. I spent a couple of hours trying to set this up for a showcase once and you had to do some fine-tuning and training stuff, there was no plug and play which is probably a bottleneck for now.)
Are you sure the technology is there yet? I don't know if I have actually seen an extremely convincing deepfake.
I consider myself good at sniffing out edited images but I can't spot any signs in Balenciaga Pope. Besides, for a deepfake to be useful, it only has to be convincing to a large minority of people, including very technologically unsophisticated people.
ok if we are talking about that level of deepfake I feel like that does already existed and has even existed before AI tools. "Fake News" is not an AI specific phenomena, though it makes it easier. Photo shop and captioning photos with lies do exist and go viral all the time. Boomers on facebook are fed a diet of bullshit. It's possible op doesn't use FB type sites and/or the sites have identified they don't like bs so that isn't what the algo feeds them.