Hide table of contents

Hi everyone! I'm Alex, Managing Director of the Good Food Institute Europe. Thanks so much for taking the time to read my post on why scale-up is so important for the future of alternative proteins. This is a topic we're really passionate about at GFI Europe, and one that's becoming increasingly important as the sector matures.

I’ll be around in the comments and happy to answer any questions. We really value feedback from this community, so I look forward to the discussion!

 

Conventional meat production drives deforestation, emissions, and biodiversity loss, and increases the risk of antibiotic resistance and future pandemics. On the other hand, alternative proteins offer a way to feed a growing population while reducing the damage caused. By producing meat from plants, cultivating it from animal cells, or producing ingredients through fermentation, we can create foods that taste and feel like conventional meat, but with a fraction of the impact.

Currently, though, many alternative proteins don’t live up to consumer expectations on factors like price and convenience. Years of scientific innovation have shown that it’s possible to make meat differently, but without the infrastructure to produce it at scale, these products aren’t able to compete with conventional products. 

Until we have the pilot plants, supply chains, and factories necessary to produce at scale, alternative proteins will remain niche products rather than fulfilling their potential as a mainstream solution to climate change, food insecurity, and animal welfare.

The Good Food Institute[1] is a network of seven nonprofit organisations across the world, committed to advancing alternative proteins through science, policy, and industry engagement. We see scale-up as one of the most neglected yet critical levers that can unlock counterfactual impact for people, animals, and the planet, and one of the highest-impact opportunities for donors to make a meaningful difference.

At GFI Europe, our team is already working to ensure that alternative proteins can make the leap from labs to supermarket shelves. And with our knowledge of the sector and extensive network of relationships, GFI Europe helps unlock public and private investment to drive the growth of alternative proteins.

In this post, I’ll explain why scale-up funding matters and what GFI is doing to unlock it.

 

What is scale-up funding?

Scale-up funding is the investment needed to bridge the gap between research and commercial production, enabling promising innovations to be produced at scale. While research and development (R&D) funding supports the early stages: discovering new ingredients, demonstrating feasibility, and refining flavour, nutrition, and texture. Scale-up funding pays for the infrastructure that makes it possible to produce those innovations at a commercial level.

Before companies can produce products at scale, they need access to pilot plants, a crucial intermediary step between R&D and commercial production, where processes are tested to determine if what works in the lab can be reliably replicated at a larger scale.

Then, at a commercial level, factories are needed to process raw materials, like extracting and texturising plant proteins, cultivating animal cells, or fermenting microorganisms, followed by end-product formulation facilities where flavour and sensory qualities are refined to match consumer expectations.

Finally, robust supply chains are needed to source the right crops and feedstocks (the raw materials required for the production process, like sugars or amino acids) in sufficient quantities to keep production running efficiently. 

Scaling is the bottleneck that stands between the potential of alternative proteins and real-world impact, and it’s an area that is drastically underfunded.

 

Why scaling is the bottleneck

We’re at a stage where many alternative protein products are no longer just ideas or early prototypes. They’re ready, or very close to being ready, for large-scale production.

We’ve seen in other sectors that scale makes all the difference to uptake. Once production ramps up, costs come down, and products become accessible to everyday consumers. As with electric vehicles and solar panels, both began as expensive and niche technologies, but investment in scale-up infrastructure brought prices down and enabled mainstream adoption.

The same can be said for alternative proteins. This shift is a cornerstone of GFI’s theory of change: if alternative proteins remain expensive and exclusive, they can’t reach their full potential impact on climate, food security, or animal welfare.

 

The scale-up gap in Europe

Startups alone cannot cover the cost of scaling. For context, a pilot or demonstration-scale plant can cost between $3–15 million, while a full commercial facility might cost anywhere from $50 million for fermentation to $150 million or more, depending on the technology. For cultivated meat, the median anticipated cost of a commercial facility is around $90 million. These figures are far beyond what any early-stage company could finance on its own, especially as the median total funding for European alternative protein companies is just $4 million (Net Zero Insights (NZI) figures, analysed by the Good Food Institute (GFI)).

In Europe, our current priority is intermediate-scale facilities — pilot plants. Some do exist, but many are not food-grade or lack the specialist equipment required for alternative protein production. And when facilities are shared, which is inevitable given the current facilities available, companies often end up working on the same machines as their competitors, making it impossible to develop something truly different or better. This barrier is already slowing progress. In the fermentation sector, only 4% of existing capacity is available at the demo scale that most companies need, leaving a major gap between lab experiments and commercial production.

However, we also lack sufficient commercial-scale facilities, the large, purpose-built factories that can produce products at the volumes needed to reach cost parity. By 2030, capturing just 6% of the global meat market with plant-based meat would require around 800 large-scale extrusion plants and an estimated $27 billion investment, a sixfold increase in current capacity. Similar investment will be needed in food-grade biomanufacturing for fermentation and cultivated meat.

A lack of funding means that companies are forced to compete for the limited infrastructure available, with each start-up chasing opportunities for its own survival rather than building shared infrastructure that benefits the entire ecosystem. 

 

The funding imbalance

The vast majority of investment in alternative proteins is directed towards research and development. For example, in 2024, roughly 58% of government funding was allocated to R&D, compared to just 29% for scale-up.[2] 

Figure 1: Graph showing the yearly public investment in alternative proteins by type.

That funding has been essential, enabling the sector to establish proof of concept, enhance taste and texture, and lay the scientific foundation for alternative proteins. And continued R&D funding is still necessary; taste and texture must keep improving if these products are to compete with conventional meat.

But the next phase, building the infrastructure to scale these products, is being neglected. According to the ClimateWorks Foundation, unlocking the full benefits of alternative proteins will require global public funding for scale-up and commercialisation to average US$5.7 billion annually, compared to US$4.4 billion annually for R&D. Currently, we are nowhere near this level of investment. Public funding for alternative proteins accounts for approximately 5% of what’s needed to unlock their full potential.

This isn’t surprising. Shiny prototypes and breakthrough technologies attract attention, while the pilot plants, commercial facilities, and supply chain investments that make them viable often go overlooked. Yet this vital infrastructure is what makes food system transformation possible. Without it, the potential benefits of alternative proteins will never materialise in the real world.

 

Funding the gap

To date, the majority of private funding for alternative proteins in Europe has originated from venture capital (VC). VC has been hugely valuable for early-stage R&D, helping companies bring ideas to life and develop their first prototypes. But it’s not designed to fund the costly infrastructure needed for scale-up, leaving a significant funding gap. 

Bridging this gap won’t happen through public or private money alone. It requires blended finance [3]– a partnership where governments step in first to share risk, and in doing so, open the door for private investors to follow.

This blended model is especially important in Europe, where private investors tend to be more risk-averse. Food companies also often operate on short-term contracts, sometimes as little as three months, and tend to operate on low margins, which makes it harder for investors to see a clear path to returns. Add in regulatory uncertainty, and securing loans for large-scale infrastructure becomes nearly impossible.

This funding gap is too big for individual companies to solve on their own. Closing it will require stronger collaboration between public funders, private investors, and companies. That’s exactly where GFI comes in.

GFI acts as an umbrella organisation, building the scientific, regulatory, and policy architecture that allows others to succeed. Unlike individual companies, our focus is on growing the ecosystem as a whole, creating the conditions for startups, researchers, investors, and governments to succeed together. We combine deep industry expertise with trusted relationships across science, industry, and policy, and we have a proven track record of translating that expertise into action: from securing public funding to shaping regulations and guiding investments. 

As a philanthropically funded nonprofit, every dollar or euro donated to GFI helps unlock much larger streams of public and private funding for the sector, accelerating progress that no single company or investor could achieve on their own. And because we’re a mission-driven organisation, guided by animal welfare, climate, antimicrobial resistance, and pandemic prevention, our work is focused on advancing the public good, not private profit.

 

How does GFI Europe decide where to focus?

GFI was explicitly founded on the principles of EA, and we only take on initiatives that we have assessed to be extremely high-impact and an excellent use of the funding entrusted to us by our global family of donors. These principles continue to guide our work today as we approach our 10th anniversary. We utilise the ITN framework, assessing importance, tractability, and neglectedness, to decide where to focus our efforts. This approach ensures that our limited resources are directed towards opportunities where GFI can make the biggest possible difference: those that are achievable, underfunded, and have the potential to create large-scale change.

When we assess new opportunities, we combine this framework with analysis from our programmatic teams. For example, our policy team prioritises opportunities by maintaining strong relationships with policymakers, identifying what’s missing, assessing what’s achievable within the current policy context, and focusing on measures that create long-term, structural impact rather than isolated wins. Our industry team develops projects based on insights from ongoing stakeholder engagement, focusing on closing investment gaps and making commercialisation more viable for the entire ecosystem.

Combining these perspectives helps us to prioritise the opportunities that are both highly impactful and realistically achievable.

 

What we’re doing in practice

At GFI Europe, we take a holistic approach to tackling the challenges that prevent alternative proteins from scaling. Overcoming these barriers requires a combination of scientific understanding, policy expertise, and industry insights, and GFI is ideally placed to bring these elements together. 

In Europe, two of our team members are solely dedicated to scale-up, but this work runs through everything we do. Our policy and industry teams both view scale-up as a core part of their work, with country-level policy leads engaging directly with national governments to unlock public investment and embed alternative proteins in national policy strategies.

To expand our capacity, we are currently hiring a Commercialisation Manager. This new role will work closely with alternative protein companies to identify their biggest barriers to scaling and develop practical initiatives and resources to help them overcome these obstacles. This builds on existing projects, like our recent analysis of commercially viable scale-up pathways for the industry, which helps the industry understand what successful scale-up looks like and how to get there.

A central part of our work is educating policymakers to view alternative proteins not as a niche interest, but as an opportunity to reach national goals on climate, food security, and economic innovation. Across Europe, we are engaging with both EU institutions and national governments to push for dedicated funding pots for scale-up, with a particular focus on pilot and demonstration-scale facilities. These facilities are vital because they benefit the wider ecosystem, require less upfront investment than full commercial plants, and are more politically feasible to fund at a time when many policymakers are still cautious of alternative proteins. Although this work is still in its early stages in Europe, we are laying the foundation for results in the coming year.

Elsewhere, GFI has played a pivotal role in connecting companies with large public funding opportunities. In 2024, in the U.S., GFI began researching public funding opportunities available to alternative protein companies and sharing them through our industry newsletter. This resulted in 12 food companies being made aware of a funding opportunity and going on to secure roughly $20 million in grants for infrastructure planning. This is work that individual companies simply don’t have the time or resources to do themselves, and these successes show what is possible in Europe with the right support, and why additional funding for GFI can multiply its impact.

On the industry side, GFI Europe is working to make the financial conditions for scaling alternative proteins more favourable. One of our key achievements in 2025 was the launch of the Innovative Financing Mechanisms for Alternative Proteins in Europe report – the first comprehensive mapping of financing mechanisms suitable for scale-up. Building on our global Funding the Build research, this analysis reviewed mechanisms that have proven effective in other capital-intensive sectors to assess their relevance for alternative proteins. It offered clear recommendations for both public and private investors and has already attracted strong interest from stakeholders. The next step is to focus on the most promising mechanisms and advocate for their adoption, so that these solutions can be translated into real-world investment.

Beyond this report, we continue to publish investment analyses that quantify the funding required for building the infrastructure Europe needs. And our team regularly speaks with founders, investors, and financial stakeholders to identify the sector’s pain points. This allows us to refine our strategy, align our recommendations with real-world needs, and make sure that the resources we produce are both practical and impactful.

Through this integrated approach, we fill gaps that individual companies simply don’t have the capacity to cover. We surface funding opportunities, provide expertise on EU novel food regulations, and develop practical resources like our scale-up blog series to help companies and investors plan more effectively for scale-up.

Founders frequently tell us how valuable this work is. Maarten Bosch, CEO of Mosa Meat, said: 

“GFI plays a key role in building and shaping the alt protein ecosystem. Their strategic insights and deep understanding of the sector make them an invaluable resource for founders navigating this space.” 

Strengthening the ecosystem for scale-up requires coordinated work across science, policy, and industry. GFI’s role is to help remove the barriers that are holding back the whole sector, creating the conditions for alternative proteins to scale successfully.

 

What’s next for scale-up

In conversations with effective altruists, we sometimes hear there’s a perception that GFI is sufficiently or even well-funded. Or that there’s less scope for impact in giving to an established charity.

It’s true that donor support has powered our growth in team size and impact to date. And yet to sustain this mission impact and to strategically grow parts of our work, like eliminating the scale-up bottleneck, ongoing and increased philanthropic support is essential.

The reality is that every donation makes a tangible difference to how quickly and effectively we can move the sector forward.

Our current work is building the foundations for scale-up, but there’s still far more to do. One project we would like to pursue is a cost ladder analysis, which involves mapping the intermediate steps and hidden costs along the value chain. Currently, companies often compare production costs directly to retail prices, but this doesn’t take into account the important steps in between. With this insight, alternative protein companies could more accurately set cost targets and identify the most impactful levers for reaching price parity.

 

Conclusion

Alternative proteins have the potential to transform the global food system. They will cut emissions, lower the risk of future pandemics, improve food security, and spare billions of animals from factory farming. But that potential will only be realised if these products become readily available at scale.

This will require coordinated investment in the infrastructure that enables production at scale, from pilot plants and commercial facilities to supply chains and the policy frameworks that support them. Overcoming this is the next challenge for alternative proteins, and the key to fulfilling their potential for people, animals, and the planet.

 

  1. ^

    The Good Food Institute is a non-profit think tank helping to build a more sustainable, secure and just food system. We work with scientists, businesses and policymakers to advance plant-based, cultivated, and fermentation-made foods – making these alternative proteins delicious, affordable and accessible. By diversifying our protein production, we can reduce emissions, support biodiversity, mitigate risks to public health, and spare billions of animals from factory farming.

    GFI is a network of seven organisations around the world, all working towards the same vision: future-proofing our food system. GFI Europe is one of these affiliates, focused on advancing the transition in Europe by shaping policy, supporting research, and engaging with industry.

  2. ^

    The final 13% was allocated for initiatives that covered both R&D and commercialisation.

  3. ^

    According to GFI’s Funding the Build report, a typical commercial facility could be financed with roughly 40–50% long-term debt, 30–50% equity, and smaller contributions from tax credits and state incentives (5–10%) and concessional capital or blended finance (5–10%). When structured effectively, this approach means that governments only need to cover a fraction of total costs, but their participation makes the entire facility financially viable.

    Figure 2: Target financing mix for early commercial stage.

55

1
0
2

Reactions

1
0
2

More posts like this

Comments10
Sorted by Click to highlight new comments since:

Hi Alex, 

Thanks for writing this wonderful post. I've been following and supporting GFI for a while and I actually looked at working in Alternative Protein (I'm a PhD chemical engineer and spend most of my career doing scale-up research) - but it is surprisingly hard to get into, and so I ended up working with a pretty amazing direct air capture start-up. 

Alternative Protein has so much potential to be a win/win/win/win for the world - climate, land-use, water, nutrition, animal-suffering, preventing famines - it's a total no-brainer ... except to the lobbies who want to preserve the status quo. It is shocking that we don't spend 100 x what we currently spend on bringing this technology to the market. 

Over the past 3 years, while I haven't been working on alternative protein, I have been learning so much (not intentionally!) that may be relevant to the challenges you describe. I won't try to capture it all here, but would be happy to talk to one of your scale-up team members. 

Let me briefly explain what I've learned:

  1. Aggressive scaling is possible and you can get it funded. DAC is an even less attractive market than Alternative Protein in many ways, but there is a way to get investors and regulators on board. But it's not trivial. It requires going beyond the business-as-usual approach and focusing on scaling. Basically, one company that says "we'll let all those other people figure out the details - we're going to scale - fast! - and we're going to be ready to use the best technology that the others develop. In other words, instead of waiting until you're "ready" to scale, you scale in parallel with the technology growth. This can be compelling for investors, because you have a tangible time-line within which you plan to be profitable. (Yes, I know this is massively over-simplified and so on, but I can share real examples of where this strategy has worked and how).
  2. There is EU Funding at the right scale. One of my side-roles while I was between roles was as an "expert" reviewer for EU Horizon projects. They have "flagship projects" which get up to ~ 20 million euros of funding - these are designed to get the first full-scale production plant build for technologies that struggle to scale. I reviewed proposals in a different area, but I'm sure that alternative protein can have potential in some ways. Writing these proposals is hard work and very tedious, but it can be the breakthrough that is needed. 
  3. Legislation is a vital part of the battle. The recent farcical ruling in the EU that products cannot be called meat-names if they're not meat is an example of what can go wrong. (I live in Brussels but I'm not really in the policy / lobbying network, but I see people who are in the climate space, and it is very powerful. Less in the sense that you can influence major policy decisions, but more in the sense that you can influence which initiatives a quite junior commission officer might decide to support with the 100 million euros they have to invest in some particular objective. Do you have people on the ground, in PLux, chatting to people about how alternative protein is a great way to help the climate, to reduce animal suffering, to provide food security for the EU, ... ??

    I think Rutger Bregman is a big supporter of Alternative Protein. Certainly one of the co-leaders of his program is. It would be interesting to see if there's a way that he would consider Alternative Protein as a topic for the next generation of the School of Moral Ambition. This would give a big injection of resources and support in the non-technical aspects, like legislation and funding. If you have a tangible proposal of what this might look like, I know my contact in his org would get it to him. 

  4. Many scale-up projects fail at the zeroth step (this from my long industrial career) because they have not clearly defined the one (or two, or three) technical obstacles that, if solved, would enable scale-up. This is also a reason that Horizon applications fail. You need an absolutely ruthless analysis of all the assumptions you're making, and a "devil's advocate" review before you can then say "if we could solve this, we could scale this technology." But once you get it down to the point where you need just one or two innovations, it starts to become more interesting to investors and research funders. 

I wish I had time to follow and deeply understand the technology behind alternative protein - I followed a few lectures and read some articles, but I'm not a biochemical engineer, and so I don't pretend to have the necessary technical mastery. But there are already lots of amazing scientists and engineers working on the technical challenges. If you think it'd be useful to chat to someone from a more hard-nosed scale-up perspective, let me know.  

Hi Denis,

Thank you so much for this insightful comment. I really appreciate how much time and effort you put into sharing these reflections, and it’s encouraging to hear from someone with significant scale-up experience who’s thinking about these challenges so thoroughly. 

I’ve shared your comment with our scale-up team in Europe, and they found your perspective incredibly valuable. A lot of what you mentioned really resonates with how we’re approaching things at the moment. For example, we’re already working with the School for Moral Ambition as part of their fellowship program, and in other capacities too.

If you have the time, our team would love to chat with you directly to discuss your insights above. You can reach us at europe-philanthropy@gfi.org, and we’ll make sure the right person gets in touch.

Thanks again for engaging so thoughtfully. It’s fantastic to see people from adjacent fields taking an interest in helping alternative proteins scale successfully.

All the best,
Alex

Hey Alex, thanks a lot for the post, and for the work you do at GFI.

Something I would love to read (and might write up this funding season) is how to compare the impact of GFI work with alternative proteins to other animal charities advocating working on corporate campaigns. This is highly non-obvious because GFI work depends on some theory of change, which I find very attractive, but for which I have not found good models. The closest is this post https://forum.effectivealtruism.org/posts/CA8a9JS3fYb63YWoh/the-humane-league-needs-your-money-more-than-alt-proteins, which compares The Humane League with investing in alternative proteins. I suspect, though, that the GFI would fare better than investing in specific companies. I also believe GFI plays a structural role in the development of alternative proteins, so the model is likely different too.

In conversations with effective altruists, we sometimes hear there’s a perception that GFI is sufficiently or even well-funded. Or that there’s less scope for impact in giving to an established charity.

It is also true that there are not many great cost-benefit analyses or estimates of the funding needs.

Do you have pointers to those two bits of information? Also, is there any reason why the past two years GFI did not go through the Animal Charity evaluators evaluations (see https://forum.effectivealtruism.org/posts/waL3iwczrjNt8PreZ/announcing-ace-s-2025-charity-recommendations) ?

Hey Pablo,

Thanks for your comment. We’re always happy to answer questions about our impact!

It’s difficult to make a direct comparison between the impact of GFI’s work in alternative proteins and that of other animal advocacy organisations because the theory of change is so different. Advocacy campaigns can generate short-term wins for animals, but they don’t address the root causes of factory farming. GFI’s focus is on long-term, systemic change, transforming the entire food system by finding an alternative to conventional animal products that can feed the world with a fraction of the harm. This kind of change inevitably takes longer, but the potential scale of impact is much greater. GFI’s role is basically to make this transition faster and achieve this impact more quickly.

You shared an article comparing the impact of donating to The Humane League with investing in alternative proteins, but flagged that you think it’s likely that supporting GFI is more effective than investing in individual companies, and therefore, this would be a better comparison of impact. We agree. Investing in alternative proteins by directly funding a pilot plant or factory can help one company scale faster, but it doesn’t solve the barriers holding back the sector, like missing infrastructure, unclear regulations, or limited public funding.

Philanthropic support for GFI fills that gap. We help governments recognise alternative proteins as a strategic priority, direct investors toward opportunities, and support companies with the data, insights, and regulatory clarity they need to scale sustainably. Without this work, alternative proteins wouldn’t be seen as a credible or fundable opportunity by governments or investors, meaning every donated euro or dollar can have an outsized catalytic effect.

It’s also worth saying that GFI has a broad base of supporters, with 80% of our donors giving between $1 and $1,000 each year. Collectively, those gifts have a much bigger impact than they could alone, giving us the flexibility to move quickly when new opportunities arise and to direct funding where it will have the most impact. 

In terms of scale, GFI’s total annual budget is about $40 million across seven organisations, with Europe receiving just under $5 million. That European funding supports work across 44 countries in science, policy, and industry, which amounts to just over a hundred thousand dollars per country, weighted towards our priority countries.

With this budget, we have significant impact. In 2025 so far, GFI Europe has directly influenced more than $55 million in R&D funding for the alternative protein ecosystem, excluding new government commitments that haven’t yet been spent. And globally, every $1 donated to GFI catalyses roughly $25–30 in follow-on public R&D funding.

For context, the ClimateWorks Foundation estimates that the world needs about $10.1 billion per year in public funding just for alternative protein R&D and scale-up. While GFI isn’t the recipient of that funding, our role is to help make those investments happen, so our budget and fundraising goals correspond with the size of the opportunity and need. 

Finally, you asked why GFI is not recommended by ACE. GFI was reviewed and recommended by ACE for several years, and we remain appreciative of their important work in the space, but in recent years, we’ve chosen not to participate in the formal evaluation process. The main reason is capacity; it’s an intensive process that requires significant input from staff across all seven of our independent organisations. Because of our size and structure, the process is substantially more involved for GFI than for many other charities ACE evaluates. We’ve instead prioritised dedicating that time to programmatic work and strategy development. GFI is still closely aligned with ACE’s mission, and it has continued to reference GFI’s work positively in broader landscape analyses.

We’ve also been recommended by Giving Green, which evaluates climate impact,  as one of their top climate nonprofits for 2025-2026, for the fourth year running. They conduct a thorough analysis of an organisation’s theory of change, assumptions, capacity to create systems change, and room for funding so that climate funders can make informed decisions about the most high-impact philanthropic opportunities in the sector. In addition, FarmKind uses Giving Green’s figures to estimate our animal welfare impact, and GFI performs strongly there as well. 

We completely agree that the movement could benefit from more cost–benefit analyses across different intervention types. It’s something we’re very open to and would be happy to contribute to.

Thanks again for your comment. I’ll keep an eye out for your post.

Alex

Thanks for the post!

In case you haven't seen it (I'm sure you probably have!), AIM are looking to incubate a charity focussed on lobbying to secure scale-up funding for AP.

Do you have views on what you would want this new charity to look like? To ensure it is complementary to GFI's work and future plans?

Hi Jacco,

Appreciate you flagging the AIM piece.

We think it’s great news that AIM is working to bring more talent and capacity into the alternative protein space. Unlocking scale-up funding is a highly neglected but critical challenge, and it’s great to see other organisations considering how best to attract funding for this.

To ensure the maximum impact and coordinate resources, GFI would be really excited to collaborate closely with any new charity. We’d gladly share our expertise, data, and relationships so that the new charity can build on what already exists rather than starting from scratch.

As I mentioned in the post, GFI Europe already has two full-time staff working specifically on scale-up (one focused on policy in Brussels and one focused on the private sector), and all of our country-level leads in the UK, Spain, Germany, and the Nordics have securing scale-up funding as one of their core goals. But even with this capacity, there are far more opportunities than we can currently pursue, so a new charity could definitely add value.

One promising approach would be for the new organisation to focus on high-potential geographies where GFI does not yet have a presence. That would increase total coverage and avoid the risk of both organisations knocking on the same government doors.

There are also clear research gaps that someone needs to fill. For example, an assessment of existing infrastructure capacity and retrofitting potential across European regions. These kinds of insights can make a strong, credible case to policymakers, and GFI would love to see them developed, whether by us or by another actor in the space.

In short, we’re enthusiastic about more capacity entering this field, and we’d be keen to collaborate to ensure the new charity’s work is complementary, strategic, and maximally impactful.

All the best,

Alex

Executive summary: This post argues that scaling up production infrastructure—rather than more R&D—is now the critical bottleneck preventing alternative proteins from achieving mass-market impact on climate, food security, and animal welfare; GFI Europe is working to unlock public and private investment in pilot plants, supply chains, and factories to overcome this neglected barrier.

Key points:

  1. Scaling, not science, is the limiting factor: Alternative proteins have proven technical feasibility but lack the pilot and commercial-scale facilities needed to compete on cost and availability with conventional meat.
  2. Severe funding imbalance: Around 58% of public funding goes to R&D while only 29% supports scale-up; GFI estimates the world is investing only about 5% of what’s needed to realise alternative proteins’ full potential.
  3. High capital requirements: Pilot plants cost $3–15 million and commercial facilities $50–150 million, far beyond the means of startups whose median total funding in Europe is just $4 million.
  4. Blended finance as the solution: GFI advocates for partnerships where governments de-risk early investment to attract private capital—vital in Europe’s risk-averse, low-margin food industry.
  5. GFI Europe’s role: As a nonprofit with deep policy, scientific, and industry expertise, GFI coordinates ecosystem-wide action—advising policymakers, mapping financing mechanisms, and helping companies secure grants and partnerships.
  6. Why philanthropic support still matters: Despite perceptions of being well-funded, GFI relies on donations to expand initiatives like cost-ladder analysis and policy advocacy, accelerating the shift from lab prototypes to affordable, mainstream products.

 

 

This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, and contact us if you have feedback.

I bet you know a lot more about alternative proteins than I do, so are more likely to be right, but are you sure about this?

"We’re at a stage where many alternative protein products are no longer just ideas or early prototypes. They’re ready, or very close to being ready, for large-scale production [!]... continued R&D funding is still necessary; taste and texture must keep improving if these products are to compete with conventional meat But the next phase, building the infrastructure to scale these products, is being neglected."

I also want more funding into scale up (and GFI :) but I'm not convinced that scale up is the main bottleneck and should be the top priority. Here's some examples of  why:

  • Lewis Bollard just posted how many consumers are turned off by the "ultra-process"ing of many alternative proteins.
  • I remember a few years ago Jacob Peacock posted his analysis of a study where majority of consumers declined alternative proteins even when they cost the same as conventional meats.
  • And I bet I could pull up more sad stats with more time but I remember I found this post was also convincing and depressing.

I'd love to be corrected if I'm wrong andI really want to alternative proteins to succeed asap (and will continue to donate to GFI). But that's why I feel the need to be as objective as possible when assessing the challenges.

Thanks so much for your comment, and for your support of GFI! We really appreciate you taking the time to engage so thoughtfully with our post.

Regarding your first question about whether alternative protein products are ready for large-scale production, we believe the answer is yes. There are at least 370 European companies known to have reached a stage where they’ve successfully produced at pilot scale, with a proven technology, industrial validation, and a product ready for commercialisation. Most plant-based and biomass-fermented protein products are technically ready for large-scale production, but companies lack access to sufficient food-grade commercial facilities. While precision fermentation-made and cultivated proteins show strong progress at pilot scale, but still face technical, infrastructure and cost barriers to scaling.

And it’s not just about the companies that are ready now; we also need to prepare for those that will reach this stage soon. If we don’t start building the infrastructure today, we risk creating a bottleneck down the line. We see this as a major systemic risk for alternative proteins, and one that affects the whole ecosystem as well as the future of our climate, animal welfare, and food security.

There are definitely other challenges facing alternative proteins. Misinformation about “ultra-processed” plant-based foods has influenced public opinion, which is why GFI Europe recently partnered with the Physicians Association for Nutrition to publish one of the most comprehensive, evidence-based guides on plant-based foods and health. It helps dispel myths about processing and highlights the real nutritional and environmental benefits of plant-based meat, providing decision-makers with reliable evidence to work from rather than relying on misinformation.

Misconceptions around ultra-processed foods are particularly strong in the UK (and to some extent the US), but in countries like Germany, the debate is already more nuanced and plant-based sales there are continuing to grow. That’s promising, and it reinforces how important it is to bring facts and context into the conversation.

Regarding consumer demand, we’re actually seeing promising signs that slightly contradict those mentioned in Jacob Peacock’s analysis. Our recent survey in the UK and Germany found that 54% of adults want to reduce their meat and dairy consumption or eat more plant-based foods. Health was the top motivation, despite the negative narratives around processing. We’ve shared these insights with retailers, and we’re already seeing positive impact: Tesco and Sainsbury’s (major retailers in the UK) are using this data to improve pricing, placement, and messaging to better reach flexitarian shoppers and expand the market for alternative proteins.

And beyond plant-based, we’re working to make sure cultivated meat and fermentation can succeed too. You mentioned that you are feeling less optimistic about the future of cultivated meat, and I agree that there are real challenges. But the positive news is that we aren’t just passive observers of the industry; at GFI, we’re actively trying to shape the trajectory of the field. We’re helping secure billions in public funding for open-access R&D, pushing back against overregulation, and keeping alternative proteins in key policy conversations about climate, food security, and economic resilience. And while it’s still early days, even a small shift towards cultivated meat and other alternatives could spare huge numbers of animals and cut climate emissions significantly.

So in short, you’re absolutely right, scale-up isn’t the only bottleneck, and GFI isn’t treating it as such. Advances in the science of alternative proteins and addressing the cultural and societal elements you mention are critical too, and GFI continues to direct a lot of resource to these areas. It is testament to the progress made in these areas that we’re now at the exciting point where the sector and GFI are ready to dive into addressing the challenge of scaling up. But it is one of the most funding-intensive and underfunded challenges, and without solving it, even the best-tasting, most affordable products can’t reach the market at scale. 

Thanks again for engaging in some healthy discussion. I hope this helps! 

Thanks so much for your time and consideration. And I'm very happy to hear this:

"Regarding your first question about whether alternative protein products are ready for large-scale production, we believe the answer is yes" 

And the other good news you shared about the European market. Btw I asked ChatGPT 5 to factcheck your guide "on plant-based foods and health" and it concluded it was "very accurate overall" :) Source: https://chatgpt.com/s/t_690d22d30ed8819196577cca4f47ab84 

So I dug all this and just wanted to say thanks again! I really appreciate your feedback!

Curated and popular this week
Relevant opportunities