Jax G
1 karma
Joined Apr 2, 2023
Seeking work
Working (15+ years)
Jacqui is a executive management, marketing, strategy, and insights professional with a long career in the private sector, as well as significant involvement in public health and education. She has worked across multiple markets as part of a multinational, with responsibility for audience insights, marketing strategy and campaign management. Jacqui is also a qualified research practitioner and successfully managed two market insight companies over the course of her career. Her expertise has been applied to public health and education projects particularly in the form of managing strategic marketing campaigns and their impact in markets such as South Africa, Kenya and Malawi. Most recently she has provided strategic marketing and enterprise development consultancy to Project Last Mile - https://www.getf.org/impact/project-last-mile She is Chairperson of the Board for The Jumpstart Foundation, an education NPO.
James, thanks for highlighting the potential role that marketing could play in super-charging the efforts of EA organisations. I fully share and support your sentiment. There is a good reason why the biggest and most commercially successful brands and companies are already rigorously deploying the full strategic marketing toolkit. They know what effect strong integrated marketing has on the bottom line. So why are our organisations not making use of the same proven skills and competencies in support of all the positive change we want to see in the world? The best in class approaches to marketing are evidence-based, which makes me hopeful that the most progressive EA leaders incorporate the wisdom you're sharing sooner rather than later.
Thank you for sharing this Marieke. Even if close to impossible to be comprehensive, it has great value in the categorisations used and provision of example organisations. Much appreciated.