I love this Rebecca! 

The only thing I'd want to see changed is to add a pledge % cell into the FI table at the top, so you can play around with the percentage right from the start.

I'm assuming people visiting the calculator will have at least some idea of what they're about to look at.

Thank you for writing this! I strongly agree that we should broaden the tent. 

EA's biggest weakness in my opinion is that almost nobody knows what it is. I've spoken to many hundreds of athletes about EA in the last 2 years and only a handful had any idea what it was (hadn't heard the term) before I explained it. These are people with large audiences and cultural clout, who could be outsized levers in bringing the ideas to hundreds of millions.

However, EA as it presents itself right now seems quite exclusive. I don't believe that broadening the tent would lessen the direction or determination of those who are "pure" EA, but would gather a much more powerful groundswell around it. 

YES. 

I love this post. I think EA has a weakness when it comes to storytelling and grabbing hearts. We're great at appealing to the cerebral folk with careful reasoning and logic, but they're a small minority. If we want EA ideas to percolate deeply we need to be outcompeting the other heart-grabbers, which means appealing to emotion and layering the logic on top. IMHO.

Totally. I'm being very tongue in cheek above. 
The gist of the headline and the post is that community members can contribute to a potentially highly impactful project with a very trivial amount of time and energy spend.
I very much agree that good intros take time.

Did you try?
I just tried it myself: followed three accounts in 17 seconds (having lost a couple of seconds in starting my stopwatch), which gave me 1m43s to think about my network and whether it includes athletes. 
Also open to alternate headlines, e.g. Two tiny requests from HIA, A Variable Amount of your Time Depending on your Click Speed, Network Size, and Desire to Spend Time on the Task.

Fair point, thanks.

Hear hear

I'm on board.

Loved this chat. Took some fun and unexpected turns! Thanks guys.

I've thought about getting in touch with them and seeing if they wanted to partner up somehow. From what I can see they don't have any alignment with EA, so perhaps I could try and move the needle a bit towards that.