I’ll be interviewing Emma Slawinski for an audio AMA on the 1st of February. Ask your questions here, and we will cover them in the interview! The interview will be published as a podcast and transcript.
Update: Emma Slawinski saw how detailed the questions were and wanted to respond in text instead! Expect her answers here soon.
“Factory-farmed chickens live absolutely horrible lives; their suffering is the single biggest animal welfare issue facing the country at present [my emphasis]” ~ Emma Slawinski
Emma Slawinski is the Director of Policy, Prevention and Campaigns for the RSPCA (the Royal Society for the Prevention of Cruelty to Animals- the largest animal welfare focused charity in the UK). She has over a decade of experience in animal welfare campaigning. Previously, she worked for organisations such as Compassion in World Farming, where she worked on the End The Cage Age campaign, and World Animal Protection.
At the RSPCA, she has:
- Worked on the #CutTheChase campaign to end greyhound racing in the UK, and the Kept Animals Bill Campaign.
- Made speeches in front of parliament in favour of banning live export of livestock.
- Spoken against no-stun slaughter on GB news.
- Been quoted in BBC articles on issues such as horse racing reform and badger culling.
- Promoted the annual Animal Kindness Index, which shows how discordant the British public’s views on animal welfare are.
What is the RSPCA?
The RSPCA is a charity with a long history. It was the first charity in the world to be primarily focused on preventing animal suffering. In 2021, it received £151 million in funding, making it one of the largest charities in the UK.
The RSPCA’s campaigns cover everything from banning disposable vapes and changing firework laws, to ending cages for farm animals.
I was especially interested in doing an AMA with someone from the RSPCA because of this article, which focused on the plight of chickens in the UK. In Emma’s words:
“We slaughter about a billion chickens in the UK every year – an extraordinary number. It is very difficult to envisage the scale of that.
“Yet we never see these creatures, despite their vast numbers, because they are locked into incredibly cramped spaces. They are also genetically selected to grow incredibly quickly. We get through them at an extraordinary rate because they are bred to produce the maximum amount of meat in the fastest possible time.
“Factory-farmed chickens live absolutely horrible lives; their suffering is the single biggest animal welfare issue facing the country at present [my emphasis]”
Here are some themes that I will be focusing on in my questions:
- The RSPCA’s most effective campaigns, and how they measure the impact they have through public messaging.
- How the RSPCA prioritises amongst its various causes.
- What challenges it faces because of its size.
- Whether it has ways to influence policy that smaller and newer charities do not.
You can use these as a jumping off point, but don't feel constrained by them. Ask anything!
My role is to oversee the lobbying, public campaigning, international, education, thought leadership and policy work of the organisation - and the evidence base that supports those functions. I am also a member of the leadership team working to manage running of the organisation as a whole. Recently we have worked on the Act Now For Animals Campaign, working to ensure the government lives up to the commitments it has made around ending live exports, banning the keeping of primates as pets, tackling puppy smuggling, consulting on ending the use of cages in farming etc. We have also been working on ending greyhound racing, supporting the Better Chicken Commitment, banning trail hunting and phasing out the use of animals in research.
I have always worked in campaigning and advocacy roles, across sectors like disability, youth justice, deprived neighbourhoods etc. In 2011 the wonderful Joyce D’Silva gave me my first job in animal welfare and it felt like coming home. I have always been a volunteer and supporter of animal causes. I started a Save the Worm club at school, moving worms from pavements, though looking back now I am sure the worms would have much rather I left them alone. I grew up in a very rural “ huntin’, shootin’, fishin’ “ area and found plenty to be concerned about on my doorstep. Since 2011 I have been lucky enough to work for Compassion in World Farming, World Animal Protection, Global Canopy, the Animal Health and Welfare Board and now the RSPCA.