I’ll be interviewing Emma Slawinski for an audio AMA on the 1st of February. Ask your questions here, and we will cover them in the interview! The interview will be published as a podcast and transcript.
Update: Emma Slawinski saw how detailed the questions were and wanted to respond in text instead! Expect her answers here soon.
“Factory-farmed chickens live absolutely horrible lives; their suffering is the single biggest animal welfare issue facing the country at present [my emphasis]” ~ Emma Slawinski
Emma Slawinski is the Director of Policy, Prevention and Campaigns for the RSPCA (the Royal Society for the Prevention of Cruelty to Animals- the largest animal welfare focused charity in the UK). She has over a decade of experience in animal welfare campaigning. Previously, she worked for organisations such as Compassion in World Farming, where she worked on the End The Cage Age campaign, and World Animal Protection.
At the RSPCA, she has:
- Worked on the #CutTheChase campaign to end greyhound racing in the UK, and the Kept Animals Bill Campaign.
- Made speeches in front of parliament in favour of banning live export of livestock.
- Spoken against no-stun slaughter on GB news.
- Been quoted in BBC articles on issues such as horse racing reform and badger culling.
- Promoted the annual Animal Kindness Index, which shows how discordant the British public’s views on animal welfare are.
What is the RSPCA?
The RSPCA is a charity with a long history. It was the first charity in the world to be primarily focused on preventing animal suffering. In 2021, it received £151 million in funding, making it one of the largest charities in the UK.
The RSPCA’s campaigns cover everything from banning disposable vapes and changing firework laws, to ending cages for farm animals.
I was especially interested in doing an AMA with someone from the RSPCA because of this article, which focused on the plight of chickens in the UK. In Emma’s words:
“We slaughter about a billion chickens in the UK every year – an extraordinary number. It is very difficult to envisage the scale of that.
“Yet we never see these creatures, despite their vast numbers, because they are locked into incredibly cramped spaces. They are also genetically selected to grow incredibly quickly. We get through them at an extraordinary rate because they are bred to produce the maximum amount of meat in the fastest possible time.
“Factory-farmed chickens live absolutely horrible lives; their suffering is the single biggest animal welfare issue facing the country at present [my emphasis]”
Here are some themes that I will be focusing on in my questions:
- The RSPCA’s most effective campaigns, and how they measure the impact they have through public messaging.
- How the RSPCA prioritises amongst its various causes.
- What challenges it faces because of its size.
- Whether it has ways to influence policy that smaller and newer charities do not.
You can use these as a jumping off point, but don't feel constrained by them. Ask anything!
We are an unusual organisation in that we provide rescue, rehabilitation, rehoming, release, education, public information, prevention, investigation and prosecution activities as well as our evidence, advocacy and campaigning work - and our farmed animal welfare assurance scheme. Our work is delivered through a family for independent branches, our centres and the national ‘hub’ organisation.
This means we balance priorities across different functions and audiences. For example our priorities for our education work might be different from that for our rescue work, or our campaigning work. However in general the factors we consider are the severity, scale and duration of suffering (we use the 5 domains model as the basis for our welfare assessment), and then internal and external factors such as our skill sets and specialisms, the work of other organisations, the likelihood of achieving change and the timescales. We strive to have a data and insight informed approach, but this can be challenging. For example one of our specialisms is around animal neglect, whilst there is some data and evidence around contributing factors to neglect, there is very little research into the comparative effectiveness of different interventions. We also try to contribute to the sector as a whole, so for example when we identify a data or evidence gap, like the one just mentioned, we think about how we could contribute to filling that gap.
We also try to take an ambitious-pragmatism approach to creating change - challenging ourselves to consider what will be the most effective route to creating change.