As many have noted, EA is receiving a ton of media attention ahead of Will's book release. What should EA groups do to capitalize on this attention?
More specific questions:
- Should we build new group initiatives for this newfound audience? If so, what seems highest value?
- How should we market these initiatives to this group?
- How big is the risk of stepping on toes - i.e., the goal of the PR is to get folks to read WWOTF, so maybe funneling eyeball traffic into our groups would syphon off attention or divert it towards less pressing things?
Guidance from the new CEA PR team would be incredible, but I'm also generally curious what others are thinking about. Thanks.