Intro
In this post I’m looking at how much focus we should place on the wider network of people interested in effective altruism versus highly engaged members.
The Centre for Effective Altruism has a funnel model describing their focus on contributors and core members as well as people moving down the funnel. I think this has often been interpreted by group organisers as the idea that engagement is key although that is seen as an open question in CEA’s three-factor model of community building. This means people often link engagement to impact, thinking that those who are more involved in the community, go to lots of events or work at EA related organisations are having more impact and so put on events and tailor content towards those activities.
It might be that impact is better represented by the diagram below with the percentage of people along the bottom and it is supposed to represent a range of increasing involvement rather than binary in or out. Although the percentages aren’t accurate I think the rough image is true, that the vast majority of people who know about effective altruism aren’t involved in the community. Looking at the larger network of people who are interested in EA, this includes people in a wider variety of careers, potentially busy lives with work, family and other communities, potentially even high up in government, academia and business. They may have 0 or 1 connections to people who are also interested in EA and look for EA related advice when making donations or thinking about career changes once every few years. I’ve made the diagram assuming equal average impact whether someone is in the ‘community’ or ‘network’ but even if you doubled or tripled the average amount of impact you think someone in the community has there would still be more overall impact in the network.

Rather than trying to get this 90% to attend lots of events or get involved in a tangential ‘make work’ project, it may be more worthwhile to provide them with value that they are looking for, whether that’s donation advice, career ideas or connections to people in similar fields.
Anecdotally I have had quite a few meetings with less engaged members of the wider EA network in London. People who maybe haven’t been to an event or don’t read the forum but have 10-20 years experience and have gone on to work in higher impact organisations or connect to the relevant people involved in EA so that they can help each other.
I think the advice to get involved in the EA community still makes sense, but we should focus on the wider network of people getting 1-3 extra connections rather than making a more tight knit community.
What does this mean for movement building?
If people agree with this analysis, what would it mean for wider EA movement building and for individuals?
- Less focus on groups based around their location
- More focus on groups based around a shared career, cause or interest area
- For example in careers that could be lawyers, info security, consulting
- For cause areas that could be animal welfare, beneficial AI, new causes
- For interest areas, some current examples are EA for Christians, Project 4 Awesome and the Giving What We Can community
- When people want to get more involved in movement building, there are more resources for them to consider a global career or cause network/community as a possible option
- Less focus on EA aligned organisations for career options (much more discussion here, here and here)
- More support on helping new cause areas become their own fields
- More reference to advice that isn’t EA specific, there doesn’t need to be an EA version of each self improvement book that already exists (although sometimes bespoke advice is useful)
Effective Altruism as Coordination
It may be better to see EA as coordination rather than a marketing funnel with the end goal of working for an EA organisation. What is seen as EA may be meta research and movement building whereas organisations working on a specific cause area are in a separate field rather than part of EA.
There is still a funnel where people hear about EA and learn more but they use the frameworks, questions and EA network as a sounding board to see what their values are and what that means for cause selection and also what that means for careers and donations.
The left side of the diagram below is similar to the original funnel model from CEA, with people gaining more interest and knowledge of EA. Rather than seeing that as the endpoint, people can then be connected to individuals and organisations in the causes and careers they have a good fit for.

Building up networks based on careers and causes can build better feedback loops for knowing what career advice works and what roles are potentially impactful in a wider variety of areas. It also allows people to have a higher fidelity introduction to EA if they see relevant conversations from others in the same field or knowledgeable about their cause interests.
EA could also be seen as an incubator for cause areas, with more research into finding new causes to support, testing them and supporting their growth as a cause area until it becomes a separate field with it’s own organisations, conferences, forums, newsletters, podcasts etc
If anyone does want to start a group for people in a particular cause or career I’d be happy to chat or put them in touch with others doing similar things as it’s something that I think is particularly neglected within EA compared to local group support.
I think when creating most groups/sub-communities it's important that there is a filter to make sure people have an understanding of EA, otherwise it can become an average group for that cause area rather than a space for people who have an interest in EA and that specific cause, and are looking for EA related conversations.
I think most people who have an interest in EA also hold uncertainty about their moral values, the tractability of various interventions and which causes are most important. It can be easy sometimes to pigeonhole people with particular causes depending on where they work or donate but I don't meet many people who only care about one cause, and the EA survey had similar results.
If people are able to come across well reasoned arguments for interventions within a cause area they care about, I think it's more likely that they'll stick around. As most of the core EA material (newsletters, forum, FB) has reference to multiple causes, it will be hard to avoid these ideas. Especially if they are also in groups for their career/interests/location.
I think the bigger risk is losing people who instantly bounce from EA when it doesn't even attempt to answer their questions rather than the risk of people not getting exposed to other ideas. If EA doesn't have cause groups then there's probably a higher chance of someone just going to another movement that does allow conversation in that area.
This quote from an 80,000 Hours interview with Kelsey Piper phrases it much better.
"Maybe pretty early on, it just became obvious that there wasn’t a lot of value in preaching to people on a topic that they weren’t necessarily there for, and that I had a lot of thoughts on the conversations people were already having. Then I think one thing you can do to share any reasoning system, but it works particularly well for effective altruism is just to apply it consistently, in a principled way, to problems that people care about. Then, they’ll see whether your tools look like useful tools. If they do, then they’ll be interested in learning more about that. I think my ideal effective altruist movement, and obviously this trade off against lots of other things and I don’t know that we can be doing more of it on the margin. My ideal effective altruist movement had insightful nuanced, productive, takes on lots and lots of other things so that people could be like, “Oh, I see how effective altruists have tools for answering questions. “I want the people who have tools for answering questions to teach me about those tools. I want to know what they think the most important questions are. I want to sort of learn about their approach."