Who is testing AI Safety public outreach messaging?

Does anyone know who is testing AI Safety public outreach messaging? Or where I can find relevant research on this?

Things that would be interesting to test:

1. Salience (which messages are remembered and correctly attributed)
2. Persuasion (which messages get people to act)
3. Likability (which messages improve sentiment on topic X or for brand Y)
4. Attention (which messages get peoples attention)
5. Associations (what attributes come to mind when X message is delivered)

It may also be worth considering channels too. I.e. outdoor vs social vs audio vs OLV but that is a separate thing.

Thanks!

Yanni