New Incentives' CEO and founder, Svetha Janumpalli, is hosting an AMA. If you're interested in what's next, the lessons we've learned along the way, or have a question that challenges our assumptions, this is a great opportunity. She'll answer questions on May 20th.
RCT evidence established that New Incentives' program increases childhood vaccination rates in northern Nigeria, but RCT results reflect a specific time, place, and scale. As the program grows, we think it's important to keep asking whether those gains are holding. In 2025, New Incentives conducted over 26,000 household surveys across 13 states to monitor vaccination coverage on an ongoing basis, using rigorous sampling protocols and multiple layers of data quality verification. Our newest blog walks through the methodology in detail.
New Incentives has a new, high-impact funding opportunity. We are looking to expand our pilot, which distributes ORS through routine immunization visits in northern Nigeria.
We think there is an opportunity to increase timely access to ORS by providing it through these same touchpoints, leveraging our platform to distribute ORS to infants at a very low cost. Because the delivery platform already exists, the marginal cost of distributing ORS during routine immunization visits is approximately $1 per child. The fixed costs—field officers, clinic relationships, monitoring infrastructure, and data systems—are already covered by the immunization program.
Read the full EA Forum post here, or visit our website to learn more.
Hi, this is Liz Hixson answering on behalf of New Incentives.
We provide small cash incentives to encourage childhood vaccinations in northern Nigeria, an area with some of the highest under-five mortality rates and lowest vaccination rates in the world.
We are currently raising funds to extend our program in 11 states in northern Nigeria through the beginning of 2029, enabling us to reach an additional ~1.8 million infants and protect them from deadly diseases such as measles and pneumonia.
Small cash incentives are proven to double childhood vaccination rates in rural Nigeria (you can read more about the results of an RCT here). Your support will enable us to sustain our program, reaching new birth cohorts (donate directly here).
In case you want to dive in and learn more about our program:
Here’s a recent blog post that gives a glimpse into what an immunization day is like at one of the clinics where we operate.
Here’s an in-depth report on our vaccination coverage surveys from earlier this year.
Learn more about the history of the organization and our pivots and failures along the way.
Learn more about how we work with government and partners on the ground.
We provide small cash incentives to encourage childhood vaccinations in northern Nigeria, an area with some of the highest under-five mortality rates and lowest vaccination rates in the world.
We are currently working to fill a $30.5 M funding gap so that we can reach an additional 1.9 million infants and protect them from deadly diseases like measles and pneumonia. You can learn more about our future plans here.
Having worked in the traditional, local non-profit setting for nearly a decade before joining the EA world last year, I appreciated the thought you put into this article particularly surrounding hospitality and partnerships!
I also think that EA organizations can get SO bogged down with data, that we forget that we're still human and that we are wired to resonate with stories. I think we could glean some aspects of storytelling from traditional non-profits—the story of one individual served brings context and power to our impressive numbers.
New Incentives' CEO and founder, Svetha Janumpalli, is hosting an AMA. If you're interested in what's next, the lessons we've learned along the way, or have a question that challenges our assumptions, this is a great opportunity. She'll answer questions on May 20th.
AMA ThreadRCT evidence established that New Incentives' program increases childhood vaccination rates in northern Nigeria, but RCT results reflect a specific time, place, and scale. As the program grows, we think it's important to keep asking whether those gains are holding. In 2025, New Incentives conducted over 26,000 household surveys across 13 states to monitor vaccination coverage on an ongoing basis, using rigorous sampling protocols and multiple layers of data quality verification. Our newest blog walks through the methodology in detail.
New Incentives is hiring for two roles:
New Incentives has a new, high-impact funding opportunity. We are looking to expand our pilot, which distributes ORS through routine immunization visits in northern Nigeria.
Read the full EA Forum post here, or visit our website to learn more.
Hi, this is Liz Hixson answering on behalf of New Incentives.
We provide small cash incentives to encourage childhood vaccinations in northern Nigeria, an area with some of the highest under-five mortality rates and lowest vaccination rates in the world.
We are currently raising funds to extend our program in 11 states in northern Nigeria through the beginning of 2029, enabling us to reach an additional ~1.8 million infants and protect them from deadly diseases such as measles and pneumonia.
Small cash incentives are proven to double childhood vaccination rates in rural Nigeria (you can read more about the results of an RCT here). Your support will enable us to sustain our program, reaching new birth cohorts (donate directly here).
In case you want to dive in and learn more about our program:
Answering on behalf of New Incentives.
We provide small cash incentives to encourage childhood vaccinations in northern Nigeria, an area with some of the highest under-five mortality rates and lowest vaccination rates in the world.
We are currently working to fill a $30.5 M funding gap so that we can reach an additional 1.9 million infants and protect them from deadly diseases like measles and pneumonia. You can learn more about our future plans here.
DonateHaving worked in the traditional, local non-profit setting for nearly a decade before joining the EA world last year, I appreciated the thought you put into this article particularly surrounding hospitality and partnerships!
I also think that EA organizations can get SO bogged down with data, that we forget that we're still human and that we are wired to resonate with stories. I think we could glean some aspects of storytelling from traditional non-profits—the story of one individual served brings context and power to our impressive numbers.