Liz Hixson

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Hi, this is Liz Hixson answering on behalf of New Incentives. 

We provide small cash incentives to encourage childhood vaccinations in northern Nigeria, an area with some of the highest under-five mortality rates and lowest vaccination rates in the world.

We are currently raising funds to extend our program in 11 states in northern Nigeria through the beginning of 2029, enabling us to reach an additional ~1.8 million infants and protect them from deadly diseases such as measles and pneumonia. 

Small cash incentives are proven to double childhood vaccination rates in rural Nigeria (you can read more about the results of an RCT here). Your support will enable us to sustain our program, reaching new birth cohorts (donate directly here). 

In case you want to dive in and learn more about our program:

  • Here’s a recent blog post that gives a glimpse into what an immunization day is like at one of the clinics where we operate.
  • Here’s an in-depth report on our vaccination coverage surveys from earlier this year.
  • Learn more about the history of the organization and our pivots and failures along the way. 
  • Learn more about how we work with government and partners on the ground.

Answering on behalf of New Incentives.

We provide small cash incentives to encourage childhood vaccinations in northern Nigeria, an area with some of the highest under-five mortality rates and lowest vaccination rates in the world.

We are currently working to fill a $30.5 M funding gap so that we can reach an additional 1.9 million infants and protect them from deadly diseases like measles and pneumonia. You can learn more about our future plans here.

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Having worked in the traditional, local non-profit setting for nearly a decade before joining the EA world last year, I appreciated the thought you put into this article particularly surrounding hospitality and partnerships!

I also think that EA organizations can get SO bogged down with data, that we forget that we're still human and that we are wired to resonate with stories. I think we could glean some aspects of storytelling from traditional non-profits—the story of one individual served brings context and power to our impressive numbers.