Paula González Carracedo
Senior Communications Manager @ Centre for Effective Altruism
With over 20 years of experience as an animal rights advocate and communication expert, I have worked with hundreds of people, plant-based companies, and NGOs. As cofounder and CEO of The Vegan Agency, a boutique agency specialising in campaigns for animal welfare, environmental and plant-based organisations, the brand has secured client features in media over 2000 times, in more than 400 unique outlets, in six years. Parallel to my agency work, I work as a Senior Communications Consultant to The Centre for Effective Altruism, and as a Lecturer at Universidad Pontificia de Salamanca, designing and delivering evidence-based modules as Assistant Professor of Communication and Marketing 2026-2027, BSc in Human Nutrition and Dietetics, and MSc in Plant-Based Food: Nutrition, Industry, and Sustainability.
This is a great way of changing the narrative around EA content and making it much more compelling. I love the style, the storytelling, the design, and the fonts you have used. The various resources, infographics, examples, and quotes from those interviewed were excellent, and it was remarkably engaging for a 'longer' YouTube video. Even the punchy headline for the video was fantastic. The fashion style also reminded me a bit of C. Tangana, a Spanish singer, and I think it suits the story in a very coherent way. It is certainly making the branding of Effective Altruism charities much more appealing indeed. Congratulations, @Max Klijnstra 🔶 @JustinPortela and the rest of the GWWC team.
I like this approach, @SofiaBalderson . Thank you so much for sharing this. In addition, people can contribute to these conferences too. I was a speaker at the last EAGxNordics, and it helped me choose a purpose for that trip and plan accordingly. I hope to see you again soon.
Love seeing this! Please do keep us updated on how it works. I had a similar idea, and I am interested in knowing how this progresses. Bringing EA to a larger audience is one of the most pressing things we need to work on right now. Congratulations to Grace and the rest of the team.