Comments
Great video.
One suggestion to keep in mind for your next vid:
I came away a little confused on what you were advocating for me to do individually, seemingly to try to help eradicate miliaria or reduce transmissions through donations. But you should be more explicit. I recommend having included something like this right after your comment about how most issues reqiure someone else (e.g. the president) to take action:
"But you personally can do something about miliaria. Distributing bed nets in high miliaria regions is one of the most cost effective ways to save lives. Only ~4,000 dollars to save one human life. You can join me and thosands of others by making a one time or recoccuring donation through GWWC through the first link in the description."
This is incredible, the best Global Health vid I've seen in ages so stoked! I know a vid is good when I feel comfortable imediately recommending it to non-EA friends.
I'm surprised it has so few hits, is there any marketing for this? Also is there a reason it isn't on an official GWWC channel rather than a personal one?
Amazing Nick! That's part of we're trying to achieve with this video (and future ones); creating well made "entry-point" assets that EAs feel excited about sharing with non-EA friends.
We've been helped by some people with relevant followings share and recommend this on launch (Rutger Bregman, Sam Harris), and we'll continue to reach out to people with relevant followings (hey Bentham 👋) over the next days.
But most importantly, Justin is constantly testing new thumbnail / title combinations to optimize for the YouTube algorithm, as that is what can really drive massive viewership, and we're already seeing that the majority of views comes from this!
There are several reasons for a separate channel; slightly more liberty in use of language etc than we're comfortable with on a GWWC main channel and "people follow people", so our hypothesis is this will help also generate more enthusiasm and following from new people. We've embeded a lot of "breadcrumbs" leading further into Giving What We Can; with this one even a fundraiser (on which we are already seeing a lot of "first time donors") although we'll likely won't do that for every video.
Good idea re having a separate channel. For example it allows Justin to insert some personal style/opinion that isn't intrinsic to GWWC (e.g. a politically liberal vibe) which connects with a large segment of potential donors.