More Than Good is a new podcast from Effective Altruism Australia, aimed at introducing the ideas and principles of effective altruism to a broader audience. The episodes are framed around moral questions and how people think about doing good, covering topics like global inequality, animal welfare, ethics, philosophy and more.

For a global movement, there is relatively little content that is accessible for people who are unfamiliar with EA's ideas, or who want an easier introduction. There is also limited content from "Effective Altruism" branded organisations that is deliberately designed to be a first point of contact. We have deliberately designed More Than Good to fill this gap, including making it suitable for short form video to grow casual engagement on platforms like Instagram and LinkedIn.

Our theory of change is that the podcast will introduce people to key ideas in effective altruism and create a positive impression of the movement as one that thinks hard about how to do good. We hope this flows through to people wanting to learn more - whether that's donating via our platform, signing up to an intro course, or joining another community program.

We expect to measure success via engagement and reach, as well as flow-through effects to our website, donations and community programmes. Transparently, these projects are hard to measure directly - a lot of the benefit is increased awareness and positive sentiment, which is difficult for a small organisation to track. But we think this matters. EA has, in our view, underinvested in brand building because it's hard to measure, and we think that's been a mistake. Building a more known and trusted brand will make future media and growth activities easier.

We’ve just released our first episode, featuring:

• Peter Singer - Moral philosopher
• Yip Fai Tse - AI and animal ethics researcher
• Krystian Seibert - Executive Director, Policy and Sector Development at Philanthropy Australia
• Grace Adams - CEO of Effective Altruism Australia
• Amy Aela - Host

We've recorded six episodes for the initial season, released every 4–6 weeks throughout the year. If successful, we plan to record a second season around EAGxAustralasia. Episodes range from 45 minutes to 1 hour 20 minutes.

Our first episode just went live:

• https://www.youtube.com/watch?v=fF8Y9vEHbYA
• https://open.spotify.com/episode/6hQXTaRCpiXPgSBDibEKxJ?si=jKWtutZsQUCPqBFK-IEyrQ

Follow us on YouTube. You can also follow EA Australia on Instagram and LinkedIn - and please do share the podcast with friends or family who might be curious about doing good but aren't sure where to start. That's exactly who we made it for.

Liking, commenting and sharing the podcast short form videos is a great way to help it surface to your networks (which will include a lot of the people we’re hoping to reach). 

Here’s the trailer for episode one which you might like to share on Linkedin!

And a reel on Instagram from the episode.

We welcome feedback - though if you're an engaged EA, keep in mind it's not meant to be the 80,000 Hours podcast. 😉