I would wager there are lots of people out there who think deeply about philanthropy and giving that do wind up donating to causes they wouldn't necessarily recommend to others. There are a number of reasons I've chosen to do this and I thought I would share a few with you and see if anyone else has reasons for supporting causes outside of traditional EA charities.
1. It is my friend's pet cause
Most of you are thinking that is a terrible justification for donating to a cause, but let me explain. First, I don't donate to causes I think are not doing good or potentially doing harm. Usually I trust my friend's judgment on this, but a quick reputation check helps.
Whenever a friend puts up a "Donate to this" request on Facebook I usually try to throw at least $10 at it. Ten bucks seems like a paltry amount - and it is - but anyone that has run a fundraising campaign knows most of the time you are stalking the page watching little donations tick in, spending time trying to figure out who that anonymous donation was from, and wondering why Aunt Agnes hasn't ponied up yet. There is a Pavlovian response we have to watching donations roll in. It is warm and fuzzy! $10 seems like a good deal to give my friend have such a great warm fuzzy feeling.
It is also substantially easier to ask friends and family to donate to your fundraiser when they know you donated to theirs. So while my money may not be doing the most good, it is an investment in generating a lot of good in the future. I'm spending a small amount and will likely get a large return when I ask for a donation to a much more effective cause.
2. It makes me more likely to continue to donate
I definitely fall into the moral consistency camp when it comes to moral-licensing. I do something I think of as good and my brain gets a kick of dopamine (or maybe the dopamine comes into play as I enter my credit card information). Point is I get a big surge from my reward system. I am doing good things! I am being morally consistent with my stated values! I am helping! Good girl *pat*
Plus, it turns out I never lament spending that money. I will frequently look at my bank account and think about that latte this morning that I didn't really need. I've never had the experience of looking at my statement and thinking "If only I hadn't given that $20 to the 'Save the Cute Animals and Cure the Terrible Sickness Foundation' "
This seems like an extremely important point, especially if the friend is likely to donate more than you did or donates the same amount but has some chance of being converted in the process.