I also think organisations taking time to update metrics in situations like this is very far from what I would consider fraud.

In our view, it is unacceptable to:

1. Admit a cost-effectiveness metric is based on materially false information.^[1]
2. Intentionally raise money using that cost-effectiveness metric for over half a year.^[2]

ACE and Sinergia have done exactly that, and are continuing to do so as of this writing.^[2]

^[2]

Our values do not align with the values EA practices. 

1. ^{^}

   Sinergia March 21, 2025 Statement  - Key Quote: "JBS clearly states in Brazilian Portuguese on its website: “100% da mossa abolida até 2027,” which translates to “100% of ear cropping will be abolished by 2027.” [...] Sinergia’s Brazilian team, which is native in Portuguese but not English, made a minor mistake in the spreadsheet shared with ACE. It stated “Committed to banning ear notching by 2023,”"

   ACE's Spreadsheets for Sinergia, Recording from April 11 , 2025 - Cell K10 Quote: "The second comment previously read “Committed to banning ear notching by 2023" but was updated in March 2025. Because of this miscommunication, although it would have been ideal to apply discounts at both the “number of animals affected” and the “SADs averted per dollar” levels, our SADs estimates were already conservative, and the magnitude of the change would not affect our decision to recommend Sinergia. Therefore, we have not refreshed the calculations for the number of animals impacted by the commitment."

   ACE's Spreadsheets for Sinergia, Recording from November 6, 2025 - Cell K10 Quote: "The second comment previously read “Committed to banning ear notching by 2023" but was updated in March 2025. Because of this miscommunication, although it would have been ideal to apply discounts at both the “number of animals affected” and the “SADs averted per dollar” levels, our SADs estimates were already conservative, and the magnitude of the change would not affect our decision to recommend Sinergia. Therefore, we have not refreshed the calculations for the number of animals impacted by the commitment."

   Note that this is only one of the pieces of knowingly false information being used by ACE, and it results in Sinergia being credited for helping over 10 million JBS piglets that they did not help. 

2. ^{^}

   November 7, 2025 - Sinergia's Main Donation Page. It has now been over half a year, and Sinergia is still advertising the 285 piglets per dollar metric that is based on knowingly false information. Sinergia began advertising this metric on April 22, 2025.