As a community, EA sometimes talks about finding "Cause X" (example 1, example 2).
The search for "Cause X" featured prominently in the billing for last year's EA Global (a).
I understand "Cause X" to mean "new cause area that is competitive with the existing EA cause areas in terms of impact-per-dollar."
This afternoon, I realized I don't really know how many people in EA are actively pursuing the "search for cause X." (I thought of a couple people, who I'll note in comments to this thread. But my map feels very incomplete.)
One great example is the pain gap / access abyss. Only coined around 2017, got some attention at EA Global London 2017 (?), then OPIS stepped up. I don't think the OPIS staff were doing a cause-neutral search for this (they were founded 2016) so much as it was independent convergence.
I may be wrong, but I remember reading an EA profile report and seeing Leighton comment that the profile report inspired OPIS's movement toward working on the problem.