@abrahamrowe do you know why they do this? What is their interest? Donation matching always makes me sceptical.
@abrahamrowe do you know why they do this? What is their interest? Donation matching always makes me sceptical.
They said it is to promote something called World Animal Month - I assume they just see part of their role as getting people excited about donating to charity, so maybe that?
Donation matching makes me skeptical too, and if it was up to me to decide how Every should use $500k it would not be to set up a donation match like this. Nevertheless, I think participating in this match may make sense for some people, as I commented here (and also offered my speculation for why they do this): https://forum.effectivealtruism.org/posts/vYgzjvwaS4t2Z8ZDB/counterfactual-2-1-match-for-usd250k-in-animal-welfare#aAmw4eR282By5TYW4
In particular, I think it's valuable to get anyone who is already going to be donating to these animal nonprofits regardless this year to participate in this match.
How do we know it's counterfactual?
My understanding is that much (most? possibly a large majority?) of Every.org's operating funds and funds for donation matches like this one come from billionaire Uber co-founder Garrett Camp.
While I don't know exactly what Camp and Every's philanthropic goals are, I had a couple conversations with Every's Executive Director a few years ago in the wake of one of their other donation matches that a bunch of EAs participated in, and, based on my understanding developed then, my guess is that someone at Every.org just had the thought "How about we do an animal welfare donation match this giving season. A lot of people from the effective altruism community have participated in our past donation matches and I bet many of them would participate in this one, making it a successful way to attract more donors to our platform and get more people donating."
Whether the decionmaker(s) at Every needed approval from Camp on this $500k precisely or whether he just delegated them the authority to decide how exactly to use these funds I don't know, but don't think it matters much for the expected impact of participating in this match.
Regardless, my guess is that if the $500k doesn't get used up during this match, it will just stay in Camp's hands (or his nonprofit's hands, whether Camp.org or Every.org's hands, unspent anytime soon). That is, I don't think the money is being planned to be donated to these animal nonprofits regardless. Also worth noting that unlike the old Facebook Giving Tuesday matches, I don't think there is a plan for the money to be given away to an assortment of other nonprofits if people don't allocate it to these animal nonprofits via participating in the donation match.
So my guess is that participating in this match increases the overall amount of Camp money going to nonprofits in the near future, and that it is unclear where the Camp money would eventually be spent if it's not allocated to these animal nonprofits as a part of this match.
(It's possible these matching funds are coming from somewhere besides Camp, so again note that this is just my guess.)
So I think there is a true counterfactual impact here, and that for example, if someone thinks that one of these animal nonprofits is the most cost-effective giving opportunity, then now may be a particularly worthwhile time to donate, even if one wasn't planning on donating $2000 more to the nonprofit now before year end, since it will seemingly indeed lead to the nonprofit receiving 3x your donation amount.
Note: If you think that one of the animal nonprofits is only, say, 50% as cost-effective as the best giving opportunity you can identify, I'd discourage you from giving to that animal nonprofit in this match despite the naive expected value calculation (3*50%=150%) suggesting that donating to the animal nonprofit with the match will lead to more good than donating to the best giving opportunity without a match. One reason I'd give for this is that I don't think that we should let large donors incentivize us to allocate our giving budgets to less cost-effective giving opportunities, since that seems like a bad incentiblve. Instead I'd say to the large donor, "It's nice that you are wanting to donate your money, including to these nonprofits that are very cost-effective, but I think it would be better if you donated your money to this other nonprofit instead that will use the money to do even more good. You could also donate to both if you want and that'd be completely fine, but in either case I am going to respectfully decline your match offer in order to allocate my limited donation budget to where I think it will do the most good." In other words, I'd decline to play the matching donor's game and let them know why in the hope that they might decide to change their behavior to support the more cost-effective giving opportunity. If we did a more sophisticated EV calculation than the naive one above, I'd expect this course of action of still donating to the most cost-effective giving opportunity you can identify despite the match offer for donating to the half-as-effective nonprofit with a 2:1 match to come out better. (Note that in addition to declining to participate in the match yourself, you could always find and reach out to the existing donor base for these 50%-as-effective nonprofits and encourage them to participate in the match, assuming they're not open to donating to the best giving oppotunity that you can identify that you're giving to.)
This is really helpful, thanks! I agree that it might make less sense for donors who think animal welfare is much less cost-effective than other things to take advantage of this, and think the biggest benefit is definitely for donors who would otherwise give to these orgs, as you mention.
The counterfactual is definitely a bit fuzzy (maybe as they always are).
I suppose we don't know perfectly well!
I think the default is that the matching funds go to non-effective animal charities that are good at marketing or have big donor bases. So depending on if those are net-positive or net-negative, there might be a slight cost to the counterfactual.
The funds themselves presumably come from Every.org's operating funds, which aren't particularly impact-oriented. But maybe they came from a more effective donor!
I'd guess the counterfactualness is similar to EA Giving Tuesday (which sadly doesn't happen anymore).
Faunalytics is eligible! every.org/faunalytics
Also CaML is eligible too! :)
I am unable to DM you, but this is the link for the non profit i volunteer at
https://www.every.org/sanctuaryhostel
We got the email from every org
On October 22nd starting at 10:00am Pacific Time, Every.org is matching donations to select animal welfare organizations at a 2:1 rate, up to $2,000 per donor per nonprofit (so if you give up to $2,000, they will contribute up to $4,000 and the nonprofit will get up to $6,000). The first donation a donor makes to each eligible nonprofit will be matched, and donors can get the match for multiple $2,000 donations. So, you can get more than $2,000 matched by donating $2,000 one time to multiple nonprofits.
To donate, use the links below and donate right at 10:00am Pacific on October 22nd, 2026. The first $250,000 in donations starting at that time will be matched (so $250,000 will be matched with $500,000 from Every.org). Every.org regrants the funds to your charity, and doesn't charge anything beyond normal credit card fees.
Every.org says that there is nothing needed from donors other than to donate starting at 10:00am Pacific. One-time donations and the first payment of new recurring donations both qualify and are matched at the same rate. The match is first-come, first-serve across eligible charities until it is expended, so donating right at 10:00am Pacific is advised.
The full terms of the match are here.
Charities confirmed to be eligible and known to me:
For charities — if you're eligible, Every.org should have emailed you. Shoot me a DM or email, and I'll add a link to your Every.org page above.
Here is the start time on October 22nd in common time zones for EAs:
Thanks for sharing this opportunity!
I found a few more EA-aligned animal welfare organizations that appear eligible based on Every.org's official criteria:
Thanks! I'm only listing ones above who have asked me to and received confirmation (just in the spirit of caution), but many of these are great orgs and the matching might apply to them, so strong upvoting this!