For those interested, the question of whether EAG can qualify for 'Gift Aid' is answered on UK Government website:
https://www.gov.uk/guidance/gift-aid-what-donations-charities-and-cascs-can-claim-on
"If any donor or person connected to the donor benefits significantly from their donation, it does not qualify for Gift Aid."
EDIT: I am (likely) wrong. EAG can qualify for 'Gift Aid'. See domdomegg's reply for why my comment is incorrect.
I'm disturbed by a couple of things in this thread: