I just read an article from The Guardian, written in April 2025 (I'm a bit behind on my reading ...). It's a good read, but that's noy why I share it here. What I want to highlight is something I'm seeing more and more, which is very negative portrayals and stereotyping of EA.
Some EA's seem ok with this, or accept that it goes with the territory. I vehemently disagree. I would argue that bringing EA thinking to the centre of the Overton window would be the single most impactful achievement of the 21st century, and that it is something we need to take very seriously, and dedicate resources to.
The rise of end times fascism | Far right (US) | The Guardian
This particular article is about the evil and danger of the fascist right-wing that is sweeping across the US and much of Europe. About a world in which empathy is seen as a great weakness, a world in which those opposing a climate armageddon are equated with Satan, a world of self-styled "Christian nationalism," where foreigners are enemies whom we torture to inspire the loyalty of the masses, ... well, you know, the world many of out elected leaders seem to inhabit.
Then, while reading and sadly nodding my head in agreement with so much of the article, I came upon this text:
"There is also effective altruism and longtermism, both of which skip over redistributive approaches to helping those in need in the here and now in favor of a cost-benefit approach to doing the most good in the long term. Though they can appear benign at first glance, these ideas are shot through with dangerous racial, ableist and gender biases about which parts of humanity are worth enhancing and saving – and which could be sacrificed for the supposed good of the whole. They also share a marked lack of interest in urgently addressing the underlying drivers of collapse – a responsible and rational goal that a growing cohort of figures now actively shun."
Those EA's who live in EA-bubbles probably do not realise just how badly EA is perceived in mainstream media. But this is The Guardian, a very liberal UK newspaper, and the article was written by two very well known liberal activists, Naomi Klein and Astra Taylor. On almost any political or social question, The Guardian might be the world newspaper most aligned with EA's positions. But even there, this criminally false stereotyping of EA passes. If we were Donald Trump, we would sue for $10 billion for reputational damage, but we'd actually win.
And this is far from a one-off. Just this week, The Economist, another quite liberal outlet, published an article (paywalled) in which EA thinking was described as just "weird" and ideas like direct giving were ironically described as "exotic." And, of course, as usual, the first actual EA person named, the typical EA whose goal is to live a life of luxury but assuage their conscience through public displays of charity, was SBF. That is literally how many people see EA's.
Why does this matter?
Effective Altruism is a rare philosophy with the explicit goal of helping people and animals without any strings attached. You don't have to believe in bizarre metaphysical theories (but it's ok if you do). Everybody is welcome. You just need to want to help people and animals as much as you can.
I don't need to convince this audience that EA is great...
The world would be so much better if everyone were exposed to this thinking in a positive way. But too many people either never hear of it at all, or hear about it as some weird nerdish cult. If you were to ask Americans which public figures might be EA's, they would probably name some of the most evil but clever humans who have ever lived, like Peter Thiel or Elon Musk. That's how EA is perceived, and that's why it's so hard to spread our message.
We need people to start thinking of typical EA's as more like Peter Singer or Rutger Bregman, who openly focus on helping and caring. Ir we could move the image of a typical EA closer to someone like Mr. Rogers or even Keanu Reeves, that would help balance things a bit and show the caring side that is often overlooked.
Maybe we could even get some very popular people who are widely respected as decent people (George Clooney, Taylor Swift, Bruce Springsteen, Barack Obama, even Bono ...) to start speaking about EA in a positive way.
It's easy to ignore this - we work away in our dark corner, not looking for respect or admiration, just doing what is right and helping people. We get to feel like martyrs, which is nice. But unfortunately, if we remain a tiny minority, we will always have limited impact, while those who know how to do PR (often the populists) will continue to move the world in the wrong direction.
IMHO, people across the rich world are struggling to find a philosophy that contradicts the horrific ideas they hear from Trump, Farage, Meloni, Vox, AfD, Orban, ... and they are struggling because so many politicians and parties (all the EPP aligned parties across the EU, the Democrats in the US) that should be providing that alternative have also moved far to the right and accepted many of the neofascist ideas so deeply that they are now considered moderate.
EA has the potential to offer a clear view which matches with the true worldview of many people, including not just liberals but decent conservatives and true Christians. We don't have to be a political party, we just need to get the ideas out there, being discussed and given a fair hearing, rather than being dismissed as they are today.
If we can get people asking themselves seriously if they would like to live in a world governed by EA thinking, I believe many would, because at heart people are good - we just need to give them the chance to show their true nature.
This is easier said than done. EA has these problems in part because of our associations with the whole "TESCREAL" lumping together of various Silicon Valley centric ideologies. We're closely tied to the Rationalists of Less Wrong for various reasons (I once met Yudkowsky at an EA Global conference), and many of our so-called thought leaders like Bostrom and MacAskill are Oxford philosophers with a particular nexus of views that tend to be somewhat controversial right now.
We also, as a very open-minded, truth-seeking community, tend to, in my humble opinion, overly humour ideas that are contrarian and distinctly unpopular. The merits of Eugenics for instance, were debated here several times, though mostly disapproved of.
EA in general tends to make assumptions that are a subset of the umbrella of liberal philosophy, not necessarily progressive or socialist philosophy. We've historically tended to downplay systemic change (i.e. anti-capitalism, government intervention, etc.), in favour of individual actions like donating to charities and career change. This puts us in the crosshairs of criticism from the more left-wing progressives and socialists. The Guardian is, known to have become more progressive lately, and Naomi Klein is from a family with connections to the social democratic NDP in Canada.
This is not to say there aren't EAs who are sympathetic to more left-wing considerations. Many of the rank and file are, as seen in the EA Surveys. But many of our thought leaders are known to be more centrist, and even occasionally right-wing. Peter Thiel despises us now, but did give a talk at an EA conference, as did Elon Musk, way back in the day (circa 2013-2015).
EA has a complicated history, and unfortunately, a lot of it is controversial stuff that gets dredged up everytime someone wants to come criticize us, fairly or not.
Within EA there is definitely a diversity of views, and you're probably more familiar with the Global Health and Animal Welfare "faction" that does obviously good uncontroversial stuff, but we also have the AI Safety and Longtermism "faction" that gets strongly associated with Silicon Valley. I say faction, but there is obviously overlap and not clear boundaries, so much as different emphases.
So, it's hard. I've been around since the early days, and I really, really, dislike how the media mostly focuses on the controversy and ignores the good that we do. But I don't really see a way to solve this. Independent western journalism is hypercriticial of pretty much everything remotely political, and efforts at PR and optics by CEA tend to grate against the pure truth-seeking mindset of many EAs.
Your solution seems to be to "move EA into the centre of the Overton Window", and get better exemplars to represent EA. I'm not sure this is really possible. For the first, it'll strike many EAs as less than truth-seeking, to try to hue to arbitrary public opinion, and risks removing the differences between EA and generic progressivism or centrism or whatever you think fits the Overton Window (in which case, why bother becoming an EA?). The Overton Window may not even be a useful concept anymore in our highly polarized discourse.
As for exemplars, Peter Singer is actually somewhat controversial for his old position on infanticide, and the only famous celebrity I know of who is EA sympathetic is Joseph Gordan-Levitt, who recently had a bit of a scandal over being an invitee to Peter Thiel's Dialog secret society thing. Hank Green has also sometimes engaged with EA-like ideas, but has been critical of the kind of hyper-calculating, efficiency focused mindset we often use. There are a few vegan celebrities like Billie Eilish, but I don't know that they are on-board with EA generally.
So, about optics generally, it's not like people haven't tried. A few years back there were positive, sympathetic articles about EA, including this one about MacAskill. Vox Media also had its Future Perfect coverage of EA, that was pretty sympathetic.
Also, might as well mention that if you really want to dig into EA stuff, there's the simple fact that the by far the largest donor to EA is billionaire Dustin Moskovitz, through Coefficient Giving (formerly Open Philanthropy). Admittedly, Moskovitz is surprisingly progressive for a billionaire, and was one of the largest donors to the Democrats in the last election.
Anyways, hope that helps to show how complicated the situation is.