Faunalytics Updates:
New Study: The Effects Of Digital Advocacy
Can a single reel or article change how people think about farmed animals? Our latest original study put digital advocacy to the test, following participants for three months after they saw one piece of content. The videos and articles moved people emotionally, but they didn’t shift diets, attitudes, or policy support. Some tactics even backfired with audiences who are usually sympathetic to animals. Read the full report to see what this means for your next campaign.
China is still the world’s largest fur producer, but its industry is shrinking fast. In this video, we break down findings from ACTAsia showing that fur production in China fell by 54% from 2022 to 2023, and about 41% of fur businesses closed in a single year. Watch to learn what’s driving the decline, from growing global bans to falling consumer trust, and how advocates can help secure a future without fur.
Digital Resource Manager Job Opening
Faunalytics is hiring a Digital Resource Manager to strengthen our website, Research Library, and AI tools, including the Lens. You’ll manage our WordPress infrastructure, build automations and integrations, and help shape our AI strategy. This full-time, remote role is open to candidates in the U.S. and Canada, with a salary of approximately $68,900 USD. Apply by Sunday, October 25, and please share this posting with anyone who’d be a great fit!
We’re thrilled to welcome Seth Ariel Green and Zoe Lu to the Faunalytics Board of Directors.
Seth is a research scientist at Stanford University’s Humane and Sustainable Food Lab, where he studies how people respond to appeals to eat less meat and the challenges of measuring that change. He also writes about the state of the field at Regression To The Meat. Outside of work, Seth hiked the entire Appalachian Trail in 2021 and now calls Brooklyn home.
Zoe is the Managing Director at Sentient Futures and a leading voice on how AI will shape the future for animals. She advises the Centre for Animal-Aligned AI and brings a background in computer science and engineering from MIT, along with years of experience building technical tools in quantitative trading. When she’s not working, you’ll find Zoe outdoors, powerlifting, or reading (and she’s happy to tell you about the time she lived in a forest).
We’re grateful to have their expertise as we continue helping advocates make informed, effective choices for animals.

High Impact Professionals is hiring for four roles (apply by November 1)
High Impact Professionals (HIP) helps experienced professionals move into high-impact careers. We've supported 140+ career changes to high-impact roles through HIP, and over the next two years we plan to grow from 5 to around 14 people so we can support hundreds of career transitions a year. These four roles are how we get there. All are fully remote, ideally full-time with part-time considered for outstanding applicants, and applications close on Sunday, November 1.
Questions about the roles or how we hire? Join one of our applicant Q&A webinars on Tuesday, October 27:
You can also email [email protected].
Find out more and apply by November 1. If you know someone who would be a great fit, we'd be grateful if you passed this on.